According to the relevant regulations on energy efficiency jointly promulgated by the National Development and Reform Commission and the General Administration of Quality Supervision, the automatic rice cooker, AC fan, AC contactor, and volumetric air compressor produced, sold and imported in China from March 1 this year. All need to add energy efficiency label, otherwise it can not be produced and marketed. The related products that have been shipped and imported can be delayed until March 1st next year.
It is understood that the energy efficiency levels of electric fans and rice cookers are divided into 3 and 5 respectively, of which the highest energy efficiency of level 1 indicates the most energy saving, while the energy efficiency of level 3 and energy efficiency of level 5 are the thresholds for entering the market, which means lower than The 5-level electric fan and rice cooker at this threshold will be eliminated after one year.
Visiting some appliance stores found that, except for a few brands that have not yet posted this energy efficiency label, most of the newly listed electric fans and rice cookers have been labeled with energy efficiency “ID cardsâ€.
“In order to promote low-carbon consumption, we pay more attention to the introduction of energy-saving and environmentally-friendly products. About 80% of the fans and rice cookers that have entered the market have already been labeled with the ability to mark them.†Dongguan Guomei, a related department official, responded.
In addition to the above small household appliances, the country is brewing to implement an energy efficiency labeling system for more small household appliances. The relevant person in charge of the China Household Electrical Appliances Association recently revealed that due to the large number of small household appliances, the formulation of energy efficiency standards is relatively arduous. It is expected that energy efficiency standards including small household appliances such as microwave ovens will be introduced this year.
market prediction:
Energy efficiency threshold or push up the price of small appliances
“After the improvement of energy efficiency threshold, producers will be required to improve their technical level to varying degrees, and market competition will further become more intense. Small brands that cannot adapt to the market may face considerable pressure or even be eliminated, but the impact on prices is relatively Not big.†The relevant person in charge of the marketing department of Suning in Dongguan believes that the brands with strong strength in the market have already reached or approached this standard, and the increase in the price of household appliances is mainly driven by the rising prices of raw materials. Small household appliances are no exception.
Dongguan Gome said that the average price of small household appliances has generally increased last year. After the implementation of energy-efficient system, manufacturers must increase investment in research and development, improve the process to reduce energy consumption, and increase the price of technology, and the price will naturally rise accordingly. Coupled with the cost of testing and printing energy-efficient labels, "factory spending will be even greater."
Different from the continuous decline in air-conditioning prices, the price of small household appliances may rise by about one to two percent in the future.
Market Reaction:
Consumer response is relatively cool
Different from the emphasis on whether air conditioners, refrigerators, etc. are energy-saving, consumers are generally less enthusiastic about the energy efficiency of small homes.
"Small household appliances such as rice cookers are not used all the time. It should not be used much. Even if you buy a more expensive one, you don't know when to save it?" The middle-aged lady who bought rice cooker at the Hongfu store in Nancheng was like this. Reply. Some respondents agree with Xiaojia's power efficiency labeling, but also clearly stated that they usually look at the price, function and appearance of small household appliances. However, they rarely look at the energy efficiency label. In this regard, they are not particularly concerned. Develop this habit. Little is known about what is an energy efficiency label and how it is differentiated between levels.
Energy efficiency label will boost sales of small appliances
Although the consumer's reaction is a bit cold, the store is more enthusiastic about this, which shows that the ice is on one side and the flame is completely different.
According to Guo Jian, assistant manager of marketing department of Suning, the average household has 4 to 5 small household appliances. Compared with 10 to 12 households in Europe and America, there is still a big gap, but with the continuous improvement of people's living standards and The emphasis on quality life, small household appliances consumption is showing a momentum of rapid growth, up 40% to 50% compared with last year, of which hoods and stoves are even more bullish 50% to 60%, while soya-bean milk machine, purple clay pot, microwave oven and induction cooker are all The growth is strong. The growth rate of small appliances is almost comparable to that of digital 3C.
Several major stores have said that the small household energy efficiency labeling will make consumers more worry-free in purchasing, and in the future, in promoting low-carbon household appliances, small appliances will gradually be included in the scope of promotion activities, in low-carbon consumption. Under a favorable trend, it will help push up the consumption of small household appliances.
Energy saving for small appliances should not be underestimated
In fact, small appliances are also small power consumers. According to the relevant technical personnel of the above-mentioned stores, the power of general induction cookers and heaters is between 1000 and 2000 watts, or even higher. The power consumed by a hot pot in a household induction cooker is basically 4 days working with an ordinary refrigerator. The electricity consumption is equivalent, and if the induction cooker with the energy efficiency label is selected, it can save a lot of electricity.
Take a 2-level energy-efficient, 500-watt rice cooker as an example. Its efficiency value is 82% according to requirements. If it is used for 1.5 hours per day and 365 days per year, it can save about 25 degrees for the whole year. In the year, it can save about 100 degrees.
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