Merchants who are good at capturing business opportunities have hit the "children's card" to open up the market. Or join hands with CCTV's well-known children's programs to collect children's paintings, or introduce well-known cartoon animation images into the children's home life. The children's home market of the festival is full of smoke in various creative marketings that the company is competing to launch.
Shengxiang Floor and Ruibao Wallpaper officially entered into a strategic cooperation alliance with Guangzhou Original Power Culture Communication Co., Ltd., the copyright owner of “Pleasant Goat†and “Grey Wolfâ€. They will exclusively use “Pleasant Goat†in the flooring and wallpaper products. "Grey Wolf" brand image. Zhang Weigang, managing director of Ruibao (Beijing) Decoration Design Co., Ltd., said with confidence that he is very optimistic about the green space of the children's home improvement market.
Coincidentally, the natural floor also looks at the children's field. The nature floor teamed up with CCTV's children's column "Dal Windmill" to officially launch the "Creative Little Painter" activity, which is to collect imagination paintings for children across the country. The paintings will be clearly printed on the surface of the new product called "Fantastic Floor". in. It is reported that the scope of the event involves more than 20 regions in Beijing, Shanghai, Hong Kong, Macao and other countries, and the live event of each event city will be broadcast in the "big windmill" column.
“The domestically produced original TV series “Pleasant Goat and Big Big Wolf†has been popular since the launch in June 2005. The highest audience rating has reached 17.3%. This time, the animation image can be applied to home design. Good to get the children's love." Zhang Weigang said that the originality of the cartoon image is consistent with Ruibao's "adhere to originality" principle, which is conducive to promoting Chinese original design. Leveraging the children's culture to expand the market is also the "drunken man" of the "Creative Little Painter" activity held by Nature Floor. Yan Xuebin, chairman and president of Nature Floor, said that nature can quickly integrate into the world of children through cooperation with the "Big Windmill" program, and it will cover the exciting floor of the children's room for new listing applications.
With the improvement of economy and living standards, Chinese families are investing more and more in children, especially the children's home environment. “In the huge home demand market, children’s furniture such as children’s furniture, flooring and sanitary ware account for a third of the total. This shows that the cakes in the children’s home market are still very large, as thoughts like Ruibao, nature and icon. A bigger and stronger enterprise should have such market insight." Zhang Ren, secretary-general of the China Building Decoration Association's residential decoration committee, believes that Ruibao, nature, and the iconic Nuggets children's home market are promising.
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