The war of words between Jingdong Mall and Yitao.com escalated rapidly within a few days. Although it is still inconclusive, it has exposed the fact that e-commerce has quietly increased prices. At the same time, another large online merchant, Amazon China, began to collect freight, which was also regarded as one of its measures to increase gross profit margin. The industry believes that most large-scale B2Cs are currently trying to get rid of the embarrassing situation of loss and gradually enter the era of profitability.
"E-commerce price increase" debut
After years of development in China's e-commerce industry, "price increase" has become the key word for the first time. With the escalation of the battle between Jingdong Mall and Yitao.com, the "e-commerce price increase theory" began to take the stage.
Some insiders surveyed that at present, e-commerce companies are quietly raising prices. "Although whether the range is as high as 15% of Yitao.com is still to be discussed, it is an indisputable fact that the price has increased." But the person also said that although e-commerce is increasing prices, compared with traditional retail, the price The advantage has not diminished. "Because compared with e-commerce, physical business is also increasing prices, and the range is even greater."
According to the survey, even the "Electrostatic Vacuum Cleaner" and "Philips Mobile Phone" (similar style) that were "carried out" by the vice president of Alibaba Group Tao Ran as a "typical price increase" are still 10% cheaper than physical stores. about.
The industry generally agrees with the price rises of e-commerce companies. Some analysts believe that the overall price increase in the industry and the increase in gross profit margins can promote the healthy development of China's e-commerce. But if the "price increase" is only an individual behavior of the enterprise, the blow to the enterprise is still huge.
The "free shipping" era is facing the end?
The large-scale comprehensive B2C malls that once used "free shipping in the whole shop" as one of the "selling points" have finally compromised gross margins and set a free shipping threshold. With an announcement from Amazon China on February 2, "free shipping on site" became history at 7:00 on the same day.
On the 2nd of this month, Amazon China released a new version of "Distribution Fee Preferential Activity Rules", which stipulates that after 7 o'clock on the same day, customers can enjoy free shipping discounts after they spend 29 yuan, otherwise they will have to pay 5 yuan per order. This also means that the "free shipping pro" that netizens talk about is abandoned by all large-scale B2C.
In fact, before this, Jingdong Mall and Newegg China canceled the free shipping discount at the end of November and December 2011, and set a free shipping bottom line of 39 yuan and 99 yuan, respectively. Interestingly, just when JD.com announced the cancellation of the free shipping policy, several e-commerce companies, including Amazon China, also expressed their "insistence on the free shipping policy."
According to the investigation, it is not that there are still online shops that are still carrying out free shipping, but they are also rare, such as Gome Online Mall and Suning.com. However, the sales categories of the two are mainly home appliances, and the unit price of customers is more than 1,000 yuan, and low-priced products account for a very small proportion of sales.
Analyst International analyst Chen Shoushen believes that e-commerce is no longer free shipping is a disguised price increase, this move can control the number of low-cost orders, thereby increasing the unit price of customers, so that the promotion of each order is flat, and operating costs are reduced , Through this method to increase gross profit margin.
The leader enters the preparation period for listing
After setting a free shipping threshold, JD.com's recent series of actions are seen as paving the way for an IPO.
On the one hand, the recent personnel changes at JD Mall are frequent. First, Lan Ye, the head of Acer China ’s major account department, became CMO, and then Oracle ’s former global vice president Wang Yaqing became the first CTO, plus Baidu ’s former senior deputy who joined JD in 2011 President Shen Haoyu and Wu Ke, former vice president of Eslite, Jingdong Mall have built an operation team that will make the industry peers amazing in a short time.
In addition, JD Mall is looking for acquisition targets everywhere.
Not long ago, a Japanese trend boutique B2C mall "mini pick" was received by Jingdong Mall. At the time, Li Chengdong, an analyst at Paidai.com, said that JD Mall will continue to acquire small and medium-sized B2C websites that are similar in size to "mini picks." This news was also confirmed by people familiar with the matter. "Recently, you may hear news of the acquisition of Jingdong Mall."
Vanke Eslite, another industry leader, is seen as another company actively preparing for an IPO. An executive of a B2C company believes that the surge in logistics costs reflected in the Vanke Eslite report is actually to allocate the storage investment as far as possible to make the future financial figures more beautiful. Chen Nian's speech at the 2012 annual meeting has also triggered many associations in the industry, and there are even rumors that Vanke Eslite will be listed in a short time.
All the signs seem to indicate that Chinese B2C online merchants are pointing at the IPO. As the old man said, 2012 will be a year of "survival of the fittest" in the market. The Jingdong Mall and Vanke Eslite, which have determined the timetable for listing, may become the most powerful competitors for Chinese Internet companies to open the door of Nasdaq.
Corn fiber non-woven fabric (PLA non-woven fabric) is especially suitable for diaper, has a large amount of urine absorption, is easy to use, clean and hygienic, does not irritate the skin, and can reduce urinary rash, skin damage or dermatitis, and has low cost.
PLA corn fiber spunlace nonwoven
1) Renewability of raw material sources, fully biodegradable
2) The surface of the fiber is weakly acidic, similar to the pH value of human skin.
3) have a certain bacteriostatic effect
4) Good odor removal function
5) Good resistance to ultraviolet radiation
6) Non-flammable performance
7) Used for diaper, sanitary napkin, pad surface, absorbent bacteriostatic wipes and wipes, mask, semi-durable bedding
Biodegradable Diapers,Biodegradable Disposable Diapers,Honest Diapers Biodegradable,Environmentally Friendly Disposable Diapers
Ningbo ECO Biodegradable Technology Co., Ltd , https://www.chinabiodegradable.com