Introduction to Symphony Crystal Label Technology

China is the world's largest beer producer and a big beer consumer, with an annual beer production of up to 25 million tons. The three major beer brands Qingdao, Yanjing and China Resources occupy most of the market. The world's beer giants directly intervene in this market competition. There are dozens of smaller beer producers sandwiched between these giants. With so many suppliers competing in the same market, the fierce competition can be imagined. In order to attract consumers and establish a product image, beer packaging plays an important role. A variety of beer packages are on the market, especially beer label vendors have worked hard, so beer labels have also experienced a development process: from paper labels to aluminum coated paper to laser aluminum coated paper, and crystal labels. At present, some large-scale beer manufacturers are gradually turning to the development of new technology of Symphony Crystal beer label. Tsingtao Brewery adopts this label.

1. What is Symphony Crystal Label

When it comes to Symphony crystal labels, you must mention crystal labels and laser materials. In 2004, several domestic breweries have launched several plastic stickers. Due to the transparent nature of plastic labels, they have a unique visual effect on glass beer bottles. Some people have given this label a beautiful and appropriate name. ?? Crystal label. After Kingway Beer adopted the transparent film label for the first time in China, the sales demand jumped sharply. Plastic film labels are superior to paper labels in wet strength and physical properties. Adhering to the bottle body can enhance the collision resistance of beer bottles, and it is durable. It can extend the shelf display and night ice water time.

The laser material was first used in the field of tobacco packaging, and its unique holographic effect has improved the shelf display of the product better. At present, laser paper is mainly used for wine labels in the beer industry. "Laser wine label" is the latest laser material, according to customer needs, the combination of printing and material beam effect, so that the wine label produces a unique metal texture, bringing a new visual experience.

Symphony crystal label is also called laser film label. It combines the transparency of the crystal label with the magic effect of laser material. It is matched with people's favorite color to bring a brand new visual experience. Because the effect under the light is particularly special, it is more attractive to use on the small beer consumed at night, which can effectively attract the attention of consumers. It displays colorful derivative colors under the lights, which can fully reflect the crystal clear visual effect of beer.

2. Advantages of Symphony Crystal Label

1) Symphony crystal labels are transparent. high strength. Moisture proof. It is not easy to fall off, and it can get good label display and use effect.

2) Symphony crystal labels are not only crystal clear, but also can refract dazzling multicolored light under special circumstances, and have the advantages of both crystal labels and laser labels.

3) The unique packaging of Symphony Crystal Labels improves the grade of products and forms differentiated packaging of products, which is conducive to product branding.

4) The anti-counterfeiting effect is good, which plays a role in protecting the corporate brand.

3. The development process and technical introduction of Symphony Crystal Label

In terms of beer labeling, traditional wet adhesive paper labels have long dominated the world, even now they still occupy a considerable market. The cost of traditional beer wet adhesive paper labels is relatively low, but the label will fall off when it is used in the process of use, and the packaging design cannot reflect the crystal clear feeling of beer. The appearance of super-transparent film stickers just meets the market requirements. A clear and transparent self-adhesive label is affixed to a transparent glass bottle or PET bottle, resulting in a crystal-clear and transparent label-free effect. High-quality printed images on transparent labels will be a high-end. fresh. The clear and youthful image is passed on to consumers, making them want to buy in real time, which is the result of high-end consumer products benefiting from the attractive label decoration to promote sales.

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