Brand packaging should be personalized

In the new century, consumers’ pursuit of high quality and high quality of life has become a current consumer trend and trend. This dominant position established by consumer awareness of consumption provides opportunities for the development of new products. Enterprises open up the market to provide unlimited business opportunities. Therefore, in order to adapt to the development of the times, some enterprises have invested scientific and technological forces to carry out scientific and technological innovation, and started new markets with brand products with stronger personalities, so as to meet consumer demand for personalized products. Therefore, economists have asserted that companies in the 21st century are selling more than just products, but are constantly launching personalized products that are tailored to their needs based on the specific needs of consumers.
Products are customized on demand, and brand packaging that is inseparable from the product should also be an important part of reflecting the company’s product innovation awareness and modern awareness. That is to say, the packaging of the brand must also be simultaneously innovative and personalized. Emphasizing and innovating branded packaging with strong individuality is very beneficial for companies to participate in market competition. It not only has strong advertising and publicity effects, but also it is easy to achieve sales due to the recent away from consumer groups, and more importantly, it can display the brand of the company. The image reflects the degree of civilization of a country’s economic development.
Brand packaging, it is the added value of the goods produced by the company, including the brand's packaging and trademarks, mascots, standard Chinese and English fonts, content, representative colors, auxiliary colors, materials used, and displayed shapes Other external features. It can be seen that paying attention to the brand's sense of innovation and basic personality is not an irrelevant issue. Its important role is the brand's face. When consumers look at their packaging and their heart, their sales goals have been achieved.
In modern commercial warfare, the era when product packaging merely serves as a supporting role for sales of goods is over. For any brand that wants to win the market and gain consumer recognition, creating a personalized package that consumers are satisfied with is not a neglected part of a company’s creation of a personalized brand. For this reason, some companies try their best to make creative positioning in the packaging design when they launch their own brand. They strive to make it simple, clear, and distinctive, have strong modern visual impact and artistic feelings, and increase many cultures and spirits. The added value has attracted a large number of consumers. Such as the wine industry brand name wine "drunk" packaging design, Shandong wine "Jing Yangchun" packaging design, home appliance industry Haier "sincere and forever" the design of the double prince, Coca-Cola "popular singer" image modeling and so on. In particular, Coca-Cola's packaging design is very personalized, and its brand name is red and white, no matter what kind of text, and there is a wave crossing the waist. Its exquisite packaging pays great attention to the coordination of color and pattern. While enjoying the quality of products, consumers also feel the personality of the brand, which further stimulates people's desire to purchase it.
Indeed, because brand packaging is a culture, it is a product image. Through its original creative design, it has formed the image of commodities and has become the object of consumer's perceptual choice. That is to say, the product concept that can be formed in the mind of consumers is the packaging and packaging, that is, the product. The so-called concept of commodities refers to the concept of companies that rely on tangible product brands to reach the market through marketing channels, gain consumers' attention and enthusiastically purchase. Therefore, a brand wants to be positioned in the minds of consumers, allowing people to have rich imagination. In addition to convenient, concise, artistic, and fun, the brand's packaging provides visual, auditory and tactile sense. In the sense of sensitivity, it should have a sense of intimacy, so that consumers can feel the brand image of the inside jumping in front of their eyes when purchasing beautiful packaged goods, resulting in a pleasing effect.
Brand packaging is a window for the company's quality, reputation and overall image. It can not only demonstrate the company's spirit, operating characteristics and service concepts, but also bring more emotional enjoyment and convenience to consumers. In the past, people used to have such a concept in consumer consciousness: The biggest advantage of large-packaged products is that the price is lower. Because the same product is a large package, it costs less to pack into small packages. However, it also causes people to worry about deterioration due to poor closure. As a result, some companies have launched a clip-type chain when branding packaging, or they can pack new creative ideas with tight closures. For example, in recent years, overseas popular chocolates, small and exquisite single packaging, allowing consumers to eat in batches without fear of deterioration, at the same time, parents can also control the number of children to eat, such packaging designed for consumer needs, Very popular.
According to the author's understanding, the brands that many consumers love nowadays are not mainly the quality and functions of the products, but the brand image, special style, and novel designs and unique ideas of packaging. The image design of brand packaging is a very important factor. The shape, content, individualized logo, and color collocation have attracted more and more attention from consumers. In recent years, due to more and more advances in printing and color-spraying technology, the color of product packaging has become more colorful, and even there has been a change in color packaging. This kind of personalized packaging that caters to the development of fashion and hot pursuit meets the needs of consumers, especially Young consumers find new, changeable tastes. As a result, the company has actively used its personalized packaging quality, image, trend, and the rich imagination given by the sense of the times to position it, and has quickly achieved market success.
After China's accession to the WTO, enterprises will meet the individual needs of consumers and will gain the advantage of market competition. At present, the image planning and design ideas of brand packaging have received a high degree of attention in foreign countries. In the new economic era, enterprises ignore the packaging will undoubtedly be subject to international market sanctions. Therefore, focusing on packaging design and opening a new era of personalized brand packaging has become a practical issue that domestic companies cannot afford to ignore.