How China Becomes an International Packaging Power (Part 2)

Second, a group of high-quality technical workers In addition, packaging companies also have to focus on training a group of high-quality skilled workers. According to reports, not long ago, a large U.S. company recruited employees. Of the more than 360 jobs required to be advertised in the advertisement, 2% were postgraduates, 8% were college students, and 9% did not require academic qualifications, but they were required to be competent in this position. worker.
As the world's manufacturing industry shifts to the Chinese market, the manufacturing industry does not need too many high-tech talent but a large number of laborers with first-rate skills. Similarly, the development of packaging companies in China also requires a large number of skilled workers with high quality and competent positions. Some people call skilled workers talents, which makes sense. Without first-class skilled workers, it will not produce first-rate products. Therefore, in today's shortage of skilled workers in our country, it is imperative to pay attention to training a group of skilled workers.
Third, to have independent intellectual property rights China's accession to the WTO, as a full member of the WTO, we must abide by the WTO rules. An important part of these rules is the principle of fair competition. This principle requires that members should avoid taking measures that violate market competition and oppose unfair trade practices. Intellectual property rights are at the core of the principle of fair competition. Protecting intellectual property rights and opposing unfair competition have become important principles that WTO members must abide by. Including the prevention of intellectual property products and brands being modeled, counterfeited and pirated.
As a new industry in China, the packaging industry started late, especially in the field of Packaging Machinery that has really taken up the market for less than 20 years. In recent years, a large number of domestic packaging machinery products have been introduced on the market, many of which are domestically based on the introduction, digestion, and absorption. Among them, there are more or less problems with copying and copying in many aspects such as design ideas and structural features. Faced with the provisions of the WTO principles concerning the protection of intellectual property rights, China must have its own intellectual property rights and possess its own core patented technology to enable domestic packaging machinery to go abroad to participate in international market competition.
Fourth, the implementation of brand-name strategy, build domestic brands China's economic development to the present day, the buyer's market situation has taken shape. More and more consumers no longer meet the demand for "practical products", but instead require branded products. With more and more multinational companies entering the Chinese market with strong brands, Chinese companies have begun to understand the connotation and power of brand-name products, and some well-known domestic brands have also begun to rise. Practice tells people that implementing a brand-name strategy not only brings huge economic benefits, but also brings courage and confidence to the company.
Recently, the Liaoning Provincial Government held a special meeting to study the issue of implementing brand strategy. Governor Bo Xilai pointed out: The implementation of the brand strategy is a need to open up the domestic and foreign markets. This year we will strive to create 5 national-level brand names and 10 national well-known trademarks.
According to statistics, as of now, Liaoning Province has won only one Hongmei brand monosodium glutamate from national-level brand products, and has won eight state-level well-known trademarks. The packaging industry does not have a brand-name product and a well-known trademark.
Bo Xilai said that governments and departments at all levels should enhance brand awareness and do basic work well. To give a good name to the product, the trademark design should pay attention to its appearance, generous and artistic atmosphere, and taste.
Marketing strategy experts believe that a company that owns a brand has a lot of intangible assets. To build their own brand, packaging companies cannot rely on advertising or packaging, but rely on product innovation, quality assurance and customer satisfaction. Only in this way can the product become a continuously best-selling product in the market in order to gradually establish a brand image.
The four factors mentioned above are the key to the success of market-oriented challenges for packaging companies in China. So maybe someone has to ask, what do we do? The answer is: start from me and act now!