The furniture industry is in the reshuffle period
Now the problem in the furniture industry is that the brand is too much and too mixed, and the product design lacks innovation. According to incomplete statistics, there are thousands of furniture brands in the domestic single-category category, and there are dozens of small-scale furniture brands, and these brands have too many similarities in product and marketing. In Italy, Germany, the United States and other countries, there are no more than 10 single-category furniture brands on the market, all of which are decades-old and hundreds of years old. Each brand department has its own style of belonging, and at a glance, it knows what brand it is. Enterprises must develop, especially in the less favorable market conditions, only innovation can find a breakthrough, and the key to winning competition is product innovation and marketing innovation.
020 is a profound change
In terms of e-commerce, the online and offline 020 model will be a profound change in the furniture industry. In the era of user-centered consumption, the design, manufacture, sales, and service of any product are inseparable from the participation of users. Only the effective participation of users can make the products more satisfying the market, and the 020 mode can open up the manufacturers and users. The direct interaction allows the user's needs to be passed to the manufacturer in the first time. The manufacturer organizes professionals to design and survive, and uses the offline experience to report online transactions to quickly and conveniently serve users.
Product and marketing need innovation
Innovative products and marketing are needed. Product innovation is that furniture companies are coming out of mutual imitation. This requires self-discipline, and the government needs to increase efforts to create a good environment for protection and innovation. That is to say, furniture companies must have an insight into user needs and develop products that meet market demands. Personal brand personality, let users know who you are at a glance in thousands of competing products. At present, there are more than 300 patent designs and inventions for the first-class sofa of Zhihuashi. Marketing innovation is to change around the “user convenience, pleasure and pleasureâ€. To put it bluntly, it is to let users find you easily and get a pleasant consumer experience. In order to facilitate consumers to find you, you need a diversified layout of channels. There are both furniture store outlets and independent stores and even shopping malls. There are online third-party stores like Tmall Jingdong. Business platform, offline experience online interaction, to achieve two-line interoperability, and ultimately let users feel the pleasure of the body and brand identity.
Sling COLLECTION
Sling collection combines clean contemporary lines with the functionality of worry free materials. Constructed using plastic wood armrest / top, sling chair features with recycled wood frames and grey high density sling upholstery. The simplicity associated with modern designs along with mortise and tenon joinery put it on top of the outdoor sling category.
Quick Overview
• Rust proof aluminum frame
• Powder coat Gloss White finish
• High density textilene outdoor fabric
• Recycle plastic wood arm caps
• 3 year frame and finish warranty
• 2 year fabric warranty
5PCS DINING SET
3PCS BAR SET
ADJUSTABLE CHAISE LOUNGE
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Golden Eagle Outdoor Furniture Co., LTD. , https://www.geoutdoor.com