Who said building materials companies can't go to e-commerce

Although the double eleven has been more than half a month old, the results she has created have been reported by the media, and they have been analyzed and commented by experts in the industry. I think this event has become a phenomenon that many companies have appeared in the e-commerce sea. Pointing to the lighthouse.

For the products of the building materials industry, unlike the general daily necessities, building materials have the characteristics of large parts, chemical, liquid, and fragile, but these characteristics are generally considered to be shortcomings in the e-commerce industry, and are fatal and seriously affected. Logistics transportation, logistics costs, and after-sales costs are several times higher than ordinary household goods e-commerce. And manufacturers stand in the position of consumers: these goods are still practical to buy in the real store. However, with the rapid development of the Internet economy, the constant change of consumer concepts, and the continuous improvement of the logistics after-sales system, the industry situation of the former “building materials enterprises can not go to e-commerce” has gradually changed.

The problem of logistics and transportation. In fact, the problem of logistics and transportation is not difficult to solve, small parts use express, large parts use logistics. This applies to all factories, whether it is a small store or a brand manufacturer. In general, the logistics companies with good reputation are signed and cooperated to transport and reinforce the packaging through private lines. The so-called one is willing to make a wish, the one that accepts the purchase, the estimate that can't be accepted will not be entangled with our customer service lady. Now there are some companies specializing in building materials logistics services, although it is also uneven, but I believe the future will be better and better.

The way companies operate. In fact, this aspect is the most consideration for building materials companies, especially those with a large number of distributors. Manufacturers usually worry about offending dealers. If the public price hurts their interests, if the dealers are shaken, they will get these. Production companies are very passive. In fact, regarding this point, I think that some employees in the company themselves are looking for themselves. They don't want to change and don't want to increase their workload. I understand that many dealers do not want to do e-commerce, but they are banned by manufacturers and they are not allowed to sell online. On the one hand, factories can build new brands and conduct e-commerce; or build self-built online retail platforms, promote the platform, and dealers are responsible for after-sales and reasonable distribution of profit ratios. These two methods are currently the most popular. of. However, whether it is the manufacturer's self-built brand distribution e-commerce to go m2c, or cooperate with dealers to take the marketing network route, it can initially solve the problem of e-commerce operation of building materials enterprises.

Consumer concept. In fact, the change of consumer concept is the most important, and there is sales in places where there is a market. If consumers do not accept online shopping materials at all, then the previous ones are in vain. However, in fact, the heat of consumers' online shopping for building materials is stronger year by year, and the growth of e-commerce sales is the highest in the e-commerce industry. It is said that the sales volume of double eleven Taobao building materials is close to 2.5 billion, the bedding fabric is 800 million, the residential furniture is 650 million, the home decoration is 490 million, the kitchen appliance is 230 million, the kitchen utensils are 160 million, and there are more reports that Tmall bathroom Merchants double eleven accounted for 400 million. In such an environment, whether it is a large bathroom, a sofa, a table, a big bed, or a chemical wall paint, latex paint, paint, or even a troublesome product such as tiles, floors, and wallpapers, Will develop rapidly on the network platform.

“Would it be time for Jiu Mu to buy an e-commerce when he bought 100 million a day?” a ceramics business manager once joked. Although it is a joke, but the feeling is particularly deep, now building materials companies are not considering the time to take the e-commerce, building materials companies should now consider when to e-commerce. It is hoped that all building materials companies will become more and more smooth on the road of e-commerce, forming a mature e-commerce system.