The application and development of self-adhesive labels in various industries
The growth of the national economy, changes in consumer packaging concepts and technological innovation have brought tremendous growth to the Chinese self-adhesive label market. At present, the self-adhesive label market is growing at a rate of 20% per year in China, far higher than the average growth rate of 7% to 9% of the national economy, and far higher than the average 5% to 6% of the self-adhesive label market in Europe and the United States. The growth rate. Despite the phenomenal growth rate, compared with the mature self-adhesive label market in developed countries, China's annual per capita adhesive label usage is only 0.5-0.6 square meters, compared with more than 10 square meters per capita in Europe and America. Annual consumption (17 to 18 square meters per year in the United States), China's self-adhesive label market has a lot of room for growth and development potential. The following is a description of the application and development of self-adhesive labels in various industries.
The growth of life expectancy in the pharmaceutical industry and the development of medical science and technology have made the pharmaceutical industry a prosperous sunrise industry. Especially after the SARS epidemic, people's awareness of health care has been further enhanced, and the birth of more health care products has made the development of the pharmaceutical industry. Further acceleration; non-prescription drugs placed on the shelves, making various medical products more demanding on the aesthetics of label printing; at the same time, the state's regulatory measures for the pharmaceutical industry, such as the implementation of GMP certification, have prompted the pharmaceutical industry to be more standardized on packaging requirements. The wet glue label will be replaced by self-adhesive labels due to various shortcomings, and the growth of pharmaceutical bottle packaging and the widespread use of automatic labeling will make the label have an absolute advantage in the industry. In the North American pharmaceutical industry, self-adhesive labels account for 89% of the label market, and the development trend of self-adhesive labels in the Chinese pharmaceutical industry will also be the same. At present, the pharmaceutical industry mainly adopts Glasing paper self-adhesive materials with coated paper and mirror coated paper as the surface material, which requires clear printing patterns and simple texts, especially for the use of descriptive text printing. Because the medicine has high requirements for safety and hygiene, there is no possibility of glue overflowing, so as to prevent the medicine itself from sticking to the dust in the air. This requires selecting a glue with a more uniform coating and better adaptability of the surface material. material. In addition, as more pharmaceutical companies adopt automatic labeling, medical labels are widely used in the self-adhesive materials of Glasing paper with good tensile strength and die-cutting performance to meet the high-speed automatic labeling requirements.
Supermarket logistics industry With the rapid development of China's retail industry, foreign retail giants have entered China, and domestic supermarkets have sprung up. In 2004, the total number of retail outlets in the top 100 supermarket chains nationwide reached more than 25,000, an increase of 40. Above 100%, the demand for thermal labels in major supermarkets will only increase. In addition, in the future, enterprises will pay more attention to logistics control to save costs and improve efficiency. Thermal transfer barcode labels are needed to control production management, inventory management, and quality tracking. Therefore, the variable information print label will be used more widely. The thermal label is mainly used in the electronic scale of the supermarket. The surface coating on the surface material is directly in contact with the hot carbon head, and the chemical reaction turns black due to heat, thereby showing the text to be printed. The thermal transfer label is mainly used for various information in the logistics and bar code printing, and mainly relies on the carbon head of the printer to transfer the ink on the ribbon to the surface material through temperature and pressure to realize information transfer. Therefore, thermal label printing is a chemical change, information is difficult to store for a long time or exposed to sunlight; and thermal transfer labels are printed as a physical change that can better preserve information during the logistics process.
The electronics industry China's electronics industry, with the development of the national economy and the improvement of people's living standards, develops at a rapid rate every year. The popularity of household appliances, the emergence and development of mobile phones, computers and various innovative electronic products are all given to electronic labels. To the wider market and more application areas, electronic product labels have brought huge imagination to the new product development of the self-adhesive label industry with its high requirements and diversity of application fields. The self-adhesive materials used in the electronics industry are mainly durable film materials, usually PET films, which are required to have high temperature resistance (usually temperatures above 160 ° C are required). Corrosion resistance, and need to pass the US UL certification to ensure its safety.
The rapid development of the tire industry in the automotive industry in recent years has also driven the development of its related industries. The annual average growth rate of 15% has also led to an increase in tire production. From the ratio of the number of cars and tires to 1:5, the annual tires are new. The increase in demand is on average more than 20 million, and the annual export volume is also rising. With the expansion of its business and export quotas in China, such as Bridgestone, Michelin, Goodyear, and Jiatong, the application of self-adhesive labels in the tire market is promising. At present, there are three main types of tire packaging in China: professional tire labels; high-grade tape wrapping and then ordinary adhesive labels; low-grade woven bag packaging, no self-adhesive labels. Among them, the professional tire label is mainly attached directly to the surface of the bare tire. The surface material is mostly coated with paper material. The adhesive needs to have high fluidity and viscosity. It is usually a hot melt adhesive product and requires sufficient contact with the tire surface. To achieve stickiness. In addition, an aluminum layer is added between the facestock and the adhesive to better control the highly fluid adhesive so that it does not spill over to the surface of the surface of the stained surface. As the overall quality of the tire market increases, the use of professional tire labels will be more extensive.
Lubricant industry China has surpassed Russia to become the world's second largest lubricant consumer, with an annual output of more than 4 million tons of lubricants. Along with the development of the automobile industry, more foreign brands have entered China, and the high-end lubricant market has continued to expand, thus forming a pattern in which domestic brands and foreign brands compete for high-end markets. At present, there are four main types of lubricants: 1L, 4L, 20L, and 200L. Most of the packaging drums use paper-based self-adhesive labels, a few high-end products use film labels, and some use in-mold labels and thermal transfer technology. From the development trend, due to the large area of ​​the oil drum label, the surface of the oil drum is also rough and the storage environment is relatively poor. The use of paper labels is prone to various problems. Most foreign countries use film materials as their first choice. The film label can better overcome the problem of the labeling caused by the lack of softness of the paper label. At home, paper labels are still widely used for cost reasons. Due to the unique advantages of the in-mold label, that is, the overall strength is strong, it will not be lifted, wrinkled and peeled off, and the labeling process can be omitted, which is very suitable for the lubricant industry, which does not require frequent changes in the shape of the package (oil drum The specifications are basically fixed), so that the majority of lubricant companies are very interested, there will be more room for development in the future.
Compared with the aforementioned industries, the food industry has a small proportion of self-adhesive labels in the food industry. In mature markets abroad, in the various forms of labels in the food industry, the proportion of self-adhesive labels is about 20%, mainly wet adhesive labels, accounting for 68%. However, in some high-end products, self-adhesive labels have also been accepted and used, especially on some outer packaging bottles of chocolate and candy. Self-adhesive labels have been widely used as a good means of highlighting shelf effects. At present, the proportion of self-adhesive labels used in the food industry is small and small, which also brings a lot of space for the growth of self-adhesive labels in the food industry. At present, the self-adhesive labels used in the food industry in China are mainly paper, and some foods use aluminum foil or PET materials with bright silver effect to achieve a certain gorgeous effect to increase their shelf effect and high quality.
Like the food industry, the beverage industry is also an industry with a very low percentage of self-adhesive labels. In mature foreign markets, the proportion of self-adhesive labels is about 5%. Low market share has also given birth to high growth potential. Currently, in China, the most popular brands of beverages in the beverage industry are juice products and premium beer. Many high-end juices feature glossy PP labels that offer a colorful look and are also suitable for low temperature storage. Beer, as the main growth point of the future self-adhesive label in the beverage industry, is being watched by more insiders. China has surpassed the United States in 2003 to become the world's largest beer producer, and the top five foreign beer giants have all entered China. They have brought global packaging technology to use fully transparent stickers for high-end labels. The small bottled beer exhibits a "transparent, unlabeled" high-end feel to cater to the needs of the market. Self-adhesive label materials for recyclable bottles are also being developed. I believe that in the near future, the beverage market will bring huge opportunities for the development of self-adhesive labels.
The clothing industry is abroad, and many brands of clothing are tagged with self-adhesive labels, such as Levis jeans, G2000 formal wear and so on. With the increase in the export volume of domestic clothing (especially in the Hong Kong Special Administrative Region), the use of self-adhesive labels in the apparel industry is slowly being accepted. Its main advantage is that it can give people a high-grade and neat feeling, and integrates with high-end clothing, which not only reflects the high-end effect, but also facilitates the consumer's viewing, so it is adopted by many well-known brands of clothing. The main application requirement for clothing labels is good removability, which can be completely removed from the surface of the garment without leaving any residual glue, nor can it stick to the fibers on the surface of the garment. In addition, since clothing labels are mostly used for exporting garments, labels must be able to withstand the test of high temperature and high humidity environment at sea, and must be tested in advance. The application range of self-adhesive labels is far more than the above mentioned aspects. In short, self-adhesive labels have penetrated into various industries and fields. In China's fast-growing and nurturing land, the company will be greatly developed in various fields with its unique advantages and innovative applications. It is also believed that there will be more updated fields to be used. Plastic label.
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