Re-recognition of color digital printing (2)

2. Simple account

In the color digital printing counterparts that I know, there are many friends in Terrorist White who have not seriously considered postings before entering, or they are all optimistic about their own favourable accounts. There was a friend from a foreign country who had done a lot of success in printing. At the same time, he bought a small color printer produced by a company to produce color digital printing. As his business grew, he wanted to expand production capacity to meet the greater demand that might arise. During this year's China Print, I explored a mid-range model that was purchased by the same company. Or choose a mainframe. To put aside the judging of the equipment's quality, I first asked two questions about how long it took to recover the equipment investment and how much he could achieve in the recycling year. The friend replied that two years and 20,000 printed A3. So, I took 24 months and 20,000 printed A3 as the benchmark figures, and I used the mainframe as an example to calculate a simple account. According to the price provided by the company, the mainframe's price is about 1.2 million yuan, and the monthly price is 50,000 yuan. If you finish the printing of 20,000 A3s per month. The service fee that needs to be paid to the manufacturer is about 20,000 yuan. If 20,000 printed A3 are calculated based on 157g/m' coated paper, it will also need to pay about 0.4 million for paper purchase. Even if you don't share any rent, utilities, and labor costs on the device, you want to recover your investment within 24 months. You need to collect 3 7 yuan per A3 color printing to achieve the goal. Here, I mention the third question: in the city where he works in the industry. The current market price for each A3 color print. His answer is 2.5-3 yuan. Having counted here, I can at least tell him responsibly that extending the investment recovery cycle or increasing the monthly print volume can only complete the recovery of the investment.

3. Simple decision

We have not conducted such detailed calculations in the early stages of entering the industry. It is only that: We do not have the current fierce competitive environment. We are fortunate enough to stop.

It is only possible to make simple decisions based on simple understanding and simple calculation. The simple decision may bring the source of profits. It may also be a considerable market risk.

Second, low threshold, high burden

I have been concerned about this phenomenon. In the streets of Sanlitun and Houhai Bar in Beijing, the size of each shop is similar, and the prices of different wines sold in different bars are the same. No one will rely on lowering wine prices to obtain more customers. In order to get more sales and profits. Let's take a look at the fast print shop. The size of each shop is also similar, the equipment is similar, and the printable prices are very different. Why is the main investment for the bar is in the early stage. Follow-up investment is limited, even if the business is not good, it can be easily transferred out, the loss is not great. But for fast printing shops, the situation is very different. Some manufacturers have reduced the access threshold for expensive, large-scale equipment, though they are paid in installments or finance leases. There may be more burdens waiting for you to bear. If you do not have a good business, you can Get more business, put the money back to the manufacturer, and only cut the price one way. If you really want to transfer, who will take over a company like this? There are many small and fast-printing shops that use small, inexpensive equipment for production and operations. Will want to introduce more equipment to deal with larger production, but when this growth is not sustained and stable, what kind of outcome will result?

Third, constantly upgrading the non-differentiated competition

In the current field of color digital printing, there is a very popular service model called “all-inclusive service”. That is, the maintenance of the customer's production equipment and the replacement of consumables are all given to the manufacturer. Customers only need to pay according to India. On the surface, this service model greatly reduces the technical threshold and technical risk of the customer's business, but from a different point of view, it also greatly enhances the non-differentiated competition among users. The output quality and controllability of the equipment are all determined by the manufacturer, and the user can only be forced to accept all conditions favorable to the manufacturer. Only the cruel price competition left for the user. As a manufacturer. In order to be able to sell more equipment, new products will be introduced continuously. When the current generation of products has not yet recovered its investment, new products have already come out. As a result, this non-differentiated competition has also been continuously upgraded with the advancement of technology. In the traditional printing field. A 10-year press, if you have a good lead. The finished product it prints is not necessarily worse than the new machine. However, the useful life of a color digital printer can be as good as 3 years. Who will guarantee the interests of users?

IV. Technology vacuuming

I remember at a seminar, an equipment vendor asked me a question. The color digital printer (with print server) of a large multinational company brand valued at 600,000 yuan passed by his company is printed today as it was yesterday. The file is not the same color. I told him that we used a large color digital printing machine that was also produced by the company and printed the same file color in one hour. In the traditional printing, in order to maintain the consistency of color, fine adjustment of the equipment is required. Also need to often compare the standard light source in the reading table to obtain a stable printing effect. For color digital printers. If the user does not have enough technical knowledge and sufficient understanding of the machine, it is impossible to know why the machine is in such a situation and whether the machine can be adjusted to achieve color consistency.

Imagine that the equipment services have been “all-inclusive” and we will have much enthusiasm and aspirations to pay attention to and study technologies. In some digital printing seminars, we will hear a lot about color management and How does a new print server help users achieve color management. Imagine that although the print server provides a good color management function, if the stability of the hardware operation of the printing device is difficult to guarantee, then what color management is it? In technology vacuum. What can the user do when there is a problem with the equipment under the condition that the manufacturer is not able to provide appropriate technical standards and quality standards? There is no “martial arts cheats” in the field of color digital printing that can make the user profitable quickly. It should be a summary of past experiences and lessons learned. With this "Digital Printing in China" Technical Summit Forum, we sincerely wish all our friends who have worked hard in this industry can exchange ideas and push China's digital printing industry to a new height.


Source: Coinprint