The current situation of research on sporting goods industry in China in the last ten years Date:2015-08-05 12:42
1=SimSun Journal of Shanxi Normal University for the Last Ten Years Analysis of Current Situation of China's Sporting Goods Industry Du Zhihua Li Yutian 21.Sports College of Shanxi Normal University, Linfen, Shanxi, 4100, 2 Beijing Sport University, Beijing 184 To discuss and provide an overview and analysis of the representative literature of each type of research, in order to promote the theoretical research and practical exploration of China's education industry. Sporting goods refer to products purchased for participation in sports activities, including sports apparel equipment purchased for participation in sports activities and leisure activities. 1Sporting Goods Companies refer to companies or similar organizations whose main content is the production and management of sports products. 12 The sporting goods industry refers to the collection of companies that produce directly competing sporting goods. With the development of competitive sports and the rise of the national fitness campaign, all countries in the world have begun to pay attention to the research and development of sporting goods. The sporting goods industry has become an important part of the development of China's sports industry. The successful hosting of the 2008 Beijing Olympic Games and China’s joining you 10 and the upsurge of the national fitness boom have provided unprecedented opportunities and challenges for the development of the sporting goods industry in China. 14 In recent years, with the continuous development of China’s sporting goods industry, China’s sports The output value of the products accounted for approximately 0.6 of the GNP. The sales volume of domestic sporting goods has reached more than 6 billion yuan, and the average annual growth rate of the national sporting goods industry is 30. This indicates that China's sporting goods industry has embarked on a large-scale industrialization. the way. These phenomena have aroused the attention of sports theory workers, and a large number of research results have been adopted by relevant decision-making departments, and have achieved very good social and economic benefits. 1 Research Object The sports articles industry papers published in the core periodicals during the beginning of 2008 are the research objects. They are studied to find out the development trends and existing questions of the research characteristics of China's sporting goods industry in the past ten years, with a view to the future of China's sporting goods industry. The theoretical study has helped. 2 Research Methods 21 The literature and literature method refers to a large number of literature on sports brand research in China's sporting goods sporting goods industry through literature search and web search. Among them, 49 sources with substitutes during the period of 1999 to 2008 were selected as the source of information. 22 Classified Induction Based on the reading of literature, through theoretical abstraction, literature is extracted to study the characteristics of China's sports industry literature research. Then collect and analyze the different data collected to make it rise to a certain theoretical height. 23 The comparative analysis method is based on the statistical processing of evaluation indicators of the research results. A systematic analysis of the development trend and existing questions of China's sporting goods industry research. 3 Distribution of Research Fields of China's Sporting Goods Industry Literature The China's sporting goods industry literature is divided into category 1 theoretical research literature according to the research field. Mainly relying on the existing economic theory to study the sporting goods industry; 2 Influence trend research literature. Focus on joining from China, what impact sports products industry will have to carry out research; 3 status research literature. It mainly researches other types of research from the perspective of the status quo of the development of China's sporting goods industry, male, Hanzhong, Shaanxi, lecturer and postgraduate of Shanxi Normal University Sports College, mainly engaged in gymnastics teaching training and sports humanities and social science research. Xin Xintian 1979, male, Shaanxi Hanzhong, Ph.D. student of Beijing Sport University, mainly engaged in the study of sports sociology. From 1 we can see that scholars' research on China's sporting goods industry is mostly focused on status quo research, and there are relatively few researches on theoretical research on impact types. 4 Summary of Research Papers on Theory of China's Sporting Goods Industry 41 Research Papers on Marketing Sporting Goods Industry Yin Lili 51 studied the market innovation of China's sporting goods industry from the perspective of marketing, and put forward a market innovation market innovation market. The concept of the name of the people called for the study of China's supplies industry market. Among the market innovations, there are innovation-based innovative market innovations, innovative market innovations and different innovative development strategies, and an analysis of what kinds of innovative development strategies China’s sporting goods companies adopt. Wu Cheng 6 studied the formation mechanism of the brand life cycle of sports goods in China. Introducing the theory of product cycles into the growth maturity recession is applied to the exploration of the brand life cycle of sporting goods. It is concluded that the sporting goods brand also has a start-up growth, maturity, and decline cycle, and puts forward corresponding marketing decisions and propagation methods for each cycle. Finally, it puts forward the accurate positioning of the sports brand life cycle stage, marketing sensibility, and continuous innovation is the only way for the sports goods brand. This is the marketing attention point of the sports brand life cycle. Li Haotian and Wang Li have applied the theory of industrial organization to the study of the structure of the sports products industry market in China. Analyzed the concentration of industrial markets, the barriers to entry and exit in the industrial market, and the main factors affecting the structure of the sports industry in China. Based on this, the types and characteristics of the market structure of China's current sporting goods industry are drawn. Liang Qiang and Zhao Wei 81 believe that taking on and fulfilling more social responsibilities is a no-nosmie for the competitiveness of physical enterprises. To this end, the company must correctly understand and handle the relationship between the company's economic responsibility and social responsibility, establish a correct concept of corporate responsibility, and put the fulfillment of corporate social responsibility in a prominent position. In addition, Li Jianjun, Zhan Jianguo and Others also conducted a very good research on the marketing sports products industry from different angles, and we will not go into details here. Although there are certain innovations in this type of research literature, the number of research papers is small, and the research is too narrow and innovative. Throughout this study, it was found that the majority of papers were too macroscopic and poorly practical. 42 Applied Sports Products Industry Research Papers Wu Xiaoyang proposed a method for evaluating the international competitiveness of the sporting goods industry from the perspective of 10 evaluations. Qiu Xiaode 91 Products with high market share, high value, high profitability, strong export capacity, high-tech content, trademark sustainability, continuous investment, strong ability to transcend geographic and cultural boundaries, sporting goods companies have sponsored major international competitions. Such factors as the ability to analyze ten world sporting goods indicators, and finally proposed that China establish a strategy to protect the awareness of domestic sporting goods brands and implement protection. Bi Jinjie Luo Chiehing conducted research on China's sporting goods industry organization. Zheng Jianyue et al. (1) believe that the final sporting goods that have a direct bearing on sports activities, such as production and management and sports competitions, sports and fitness sports, or units that are closely linked to their complementary products, can be used to develop sports products. development of. Tang Yanping believes that the current demand for China's sports goods industry organizations is to make up for market deficiencies, that is, to achieve unconventional development for the less developed countries to give priority to expanding the scale of enterprises; to strengthen the protection of technological patents; to improve the construction of sporting goods associations. In summary, the research literature of the applied sporting goods industry has broken through the framework of the research literature of the general sporting goods industry. The research method has incorporated the content of industrial economics and scientifically analyzed the current situation of the sporting goods industry in China and obtained some valuable information. Research results. However, it is relative to those research methods in industrial economics. The current research results also! 1 relatively few, giant 1 research method is more limited. 43 Other sports products industry research scholar Yi Jiandong 12 has made outstanding achievements in this area. He used social capital theory to study the growth of China's sporting goods companies. The research found that the social network that can bring benefits to enterprises can be called corporate social capital. The social capital of enterprises can be divided into vertical and horizontal social capital and multi-directional social capital. The social capital of enterprises has a historical change in status. The characteristics of the asymmetry of the interactivity of the means, the exclusion of the knot, and the repulsive nature of the kink; the utility of the social capital varies during its growth period; the Chinese sporting-goods companies mainly rely on the vertical dependency of the departmental administrative departments and trade associations. The cross-linking of the science, education, and trade departments with the sports teams and the radiation of sports competitions acquire social capital. According to a survey of consumers’ awareness of brand awareness and preference and consumption in sportswear, Yuan Zhen found that the brand awareness of domestic sportswear is generally low; through interviews and the collection of industry information, it has been found that many Sportswear companies do not realize the importance of brand building. There is a big gap between existing sportswear brands and international famous brands. Throughout this type of research literature, it has been found that China's dissertations on the sporting goods industry are very few. The limited number of them restricts the research quality of China's sporting goods industry, and on the other hand it restricts the innovation of future research literature. In the current research literature, Yi Jiandong's research literature is the most innovative. He abandoned the general research perspective and integrated a new theory into the research, which opened up a new horizon for China's sporting goods industry research. The theoretical research literature has a relatively small proportion in the entire research literature, only 2 cats. In fact, the theoretical space for studying the sporting goods industry in China is still very large, such as industrial policy in industrial economics, industrial layout, and microeconomics of macroeconomics. The reason is mainly because most of the researchers are sports workers from various universities and colleges. Less caused. 5 Research literature on impact sporting goods industry research Xiao Xiao 4 found that after entering the WTO, China’s sporting goods companies will be able to introduce foreign investment, introduce advanced technologies and management experience, and promote the transformation of sports industry enterprises in China and adjust the production structure, which will help companies reduce costs. To improve competitiveness is conducive to opening up the international market. After analyzing the current situation of China's sporting goods industry competition, Han Peizhong believes that there are small enterprises in the sporting goods industry in China and the economic input is unknown; there are differences between regions; low levels of sporting goods fail to meet the world and its image is not in place. According to the WTO accession, we analyzed the opportunities and challenges facing our sportswear companies. Ye Jiachun et al.6 studied what kind of impact China’s sporting goods companies would have after the appreciation of the renminbi, and proposed that enterprises should adopt foreign direct investment in the face of appreciation; set up enterprise groups and take the road to brand management; improve sporting goods Technology content. Bai Zhen, Yang Li 1 Research to actively build human capital, strengthen technological innovation, improve management system, mold corporate culture, and through mergers, reorganizations, and knowledge alliances among enterprises, are the main countermeasures for China's sports equipment companies to improve their core competitiveness and resist market risks. He Bing, Zhou Liangjun, etc. 181 The internationalization of the production and management of sporting goods is an inevitable trend in the development of the industry. After joining the review, more and more world-famous branded sporting goods enter the Chinese market, making China's sporting goods industry face severe challenges. Referring to Michael Porter’s diamond theory, from the aspect of demand factors related to production factors and corporate strategy of the absurd industries and the government and opportunities in the structure of competition in the same industry, the international competitiveness of the Chinese sporting goods industry and its influencing factors were analyzed and discussed. Related countermeasures and suggestions. In addition, Zhang Jun, Hu Chunwang, and Zhang Zheng also conducted good research on the many questions in the sporting goods industry after China's accession to the WTO from different angles and proposed corresponding countermeasures. Looking at this type of research literature, after the China's participation in the evaluation of 0, the study of sports goods industry accounted for the majority, this type of research literature from the advantages and disadvantages of the two aspects of the analysis of the sporting goods industry after the experience of adding 10 after the impact. There is no comparative analysis of the status quo before and after the country's joining the evaluation organization. The perspective of the study is somewhat narrow. 6 Status Quo Sporting Goods Industry Research Literature Overview The most important feature of this type of research literature is the research format of typical current disadvantages. First of all, point out the current situation of China's sporting goods industry, then point out the drawbacks in the status quo, and finally based on the drawbacks of China's sporting goods industry to develop countermeasures. It is almost impossible for such research literature to use mature theories to analyze the problem. Therefore, its research is limited and it is difficult to make breakthroughs. In summarizing such research literature below, we will not go into detail, but we will summarize the research literature that has generationality into the hall. Scholar Bao Mingxiao 91 analyzed the current situation of the sporting goods industry from the aspects of the export situation of the sporting goods industry and the number of enterprises within the industry. The main concern is that industry management is not well established; product and market development is not enough; lack of leading companies, market concentration is low; new product research and development capabilities and intellectual property protection awareness is weak; export diversification strategy has not yet formed; go out The ability to participate in international competition is weak; the relevance to the sports service market is not high; there is a lack of high-quality talents. Yi Jiandong analyzed the status quo of the industry from two aspects: how big China's sporting goods companies can grow and how to coordinate multi-headed management of sporting goods companies. Zhan Jianguo 2 passed the actual withering of the 300 sporting goods manufacturing enterprises in China, and the storage system of China's sporting goods manufacturing enterprises 1. There are multiple forms of economic structure, the production situation is better, and the produced sports goods are moving toward Serialization and development of multiple varieties. Zheng Fang, Conghuping 221 Distribution from the Enterprise Region Enterprise Ownership Form and Scale Enterprise Scope of Operation and Product Enterprise Operational Capability Enterprise Technology Development R&D and Transformation Capability The current situation of China's sporting goods industry was analyzed. Based on this, the industry development was proposed. Strategic choice. Zhu Yunwei, Yi Kaigang 23 studies believe that from the internal factors, hindering enterprises is the lack of corporate innovation. From the perspective of external factors, obstacles to independent innovation of enterprises have also put forward corresponding countermeasures and suggestions. Xie Lina and Li Xiumei 241 researched that brand strategy is an important support for cultivating the core competitiveness of sporting goods companies. Without a brand strategy, it is difficult to form a lasting sporting goods company's core competitiveness. This article discusses the connotation and function of the brand strategy of sporting goods companies and the problems and difficulties faced in the development of branding of sporting goods companies in China. It also puts forward the establishment of the brand of sporting goods companies in China to enhance the core competitiveness of sporting goods companies and build the brand strategy of sporting goods companies. Measures and avenues. This kind of research literature has the largest proportion in the research literature of sporting goods industry. However, there are too many repetitive studies. Among them, Lin Xianpeng, Yi Jiandong, Bao Ming, Wu Chong, Zheng Fang, Zhan Jianguo, Zhu Yunwei, Xie Lina, is an innovative and definite researcher. The sporting goods industry is a large-scale industry, which contains many manufacturing companies and is more likely to produce research results than other types of research literature. In fact, the current results are contrary to expectations. The reason is that the current status research requires a large amount of data, but the sporting goods industry's own particularity leads to difficulties in obtaining the data. First, our sports theory workers have difficulty in making breakthroughs in the sporting goods industry's understanding, resulting in research overly constrained. . 7 Conclusions and Prospects In summary, China's sporting goods industry is an organization that can truly be called an industry in the sports industry. Industry development scale industry advantage is enough to make the sports industry itself so mature. The research literature in this area is generally now studying narrowly-repeated studies and more research on the low scientific research conversion rate, and the number of papers that can truly translate into productivity are even fewer. To address this phenomenon, in order to improve the research quality of China's sporting goods industry research literature and apply it to learning, the following countermeasures are proposed. 7.1 The establishment of a professional team for the research of sporting goods industry The main reason that currently restricts the research and development of the sporting goods industry in China is the lack of a professional research team. Looking at the authors of current research literature, we find that almost 999 poles are sports theorists from various universities in China. Here we must first emphasize that the sporting goods industry is a very mature industry. It is very difficult for a sports theoretician in each university to improve the quality of research because the researcher's academic background is an important reason that restricts the research from reaching a higher level. On the contrary, the establishment of a professional research team will put our vision into a new research level, from a variety of perspectives to study the sporting goods industry, and provide suggestions for the development of China's sporting goods industry. Therefore, the establishment of a professional team for the research of China's sporting goods industry is the driving force for the research and development of sporting goods in China. 7.2 Establishing a sporting goods industry management organization and conducting statistical data on specialized industries As we all know, China's sporting goods industry is in an era of long management, resulting in its management is not standardized and industrial statistics are confusing. The chaos of industrial statistics is a major bottleneck that restricts the development of research. Through the above summary, we find that most of the data cited in the research literature are obsolete for a few years. Therefore, the study cannot be conducted in depth. According to this situation, it is proposed to solve the multi-headed management of China's sporting goods industry as soon as possible. Social Capital and the Growth of Contemporary Sporting Goods Enterprises Beijing Sports Luo Chiping Zheng Zhiqiang Sports Industry Industrial Structure Analysis Yuan Xiao, Shandong Institute of Physical Education. Research on the Status Quo of and Countermeasures for the Construction of China's Sportswear Brands Shanghai Normal University Yi Jiandong Society, Capital and Contemporary Sports Goods Enterprises Growth Beijing Sports Xiaoyu. Research on the Development Countermeasure of China Sporting Goods Industry after Joining . Journal of Wuhan Institute of Physical Education, 200236512, 14 Wu Chaolin, et al. Sports industry economics. Beijing Higher Education Press, Ye Jiachun, Zhao. How Sports Enterprises Cope with the Impact of RMB Appreciation Xiao Yu. Join you and study the development countermeasures of China's sporting goods industry. Wuhan Bai Zhen, Yang Li. Research on the Strategy to Build and Promote the Core Competence of Sporting Goods Enterprise. Journal of Chengdu Sport University, 20,632,416,19 Yuli Li. Perspective of the Development of Sports Goods Industry in China from the Perspective of Market Innovation . Journal of Guangzhou Institute of Physical Education, 2,252241820 He Bing, Zhou Liangjun, et al. Theory and Empirical Study of International Competitiveness of China's Sports Goods Industry. Children Sports Science, 200727714 and Wu Cheng's Sports Brand Life Cycle and Marketing Strategy Capital Sports Studies Bao Mingxiao Accelerating the Development of China's Sporting Goods Industry Sports Scientific Research, Li Qitian, Lily Wang. Research on Structure Characteristics of China Sports Products Industry Market. The Two Key Sports in the Development of Yi Jiandong's Sports Goods Industry in China Liang Qiang, Zhao Wei. Sporting Goods Enterprises' Social Responsibility and Construction of Sustainable Competitiveness. Journal of Wuhan Institute of Physical Education, 2008, 42249, 52 Zhan Jianguo, et al. The current situation and development trend of China's sports goods production Beijing Qiu Xiaode. An Analysis of Ten Indexes of the World Sporting Goods Brands and the Countermeasures of Implementing Famous Brand Strategy in China . Chengdu Institute of Physical Education, 20,32913435. Zheng Fang, Junhu Ping. The current situation and strategy of the development of China's sporting goods industry. Journal of Chengdu Institute of Physical Education, 20002641922 Zheng Jianyue, et al. Research on the Status and Characteristics of Sporting Goods Industry Sports Culture Guide fJ, 200. Zhu Yunwei, Yi Kaigang. Research on the Independent Innovation Ability of Sporting Goods Industry . Sports Tang Yanping, et al. The Industrial Policy Choice of China Sporting Goods Industry . Sports and Keselina, Li Xiumei. On Brand Strategy of Sporting Goods Enterprises . Sports culture
1=SimSun Journal of Shanxi Normal University for the Last Ten Years Analysis of Current Situation of China's Sporting Goods Industry Du Zhihua Li Yutian 21.Sports College of Shanxi Normal University, Linfen, Shanxi, 4100, 2 Beijing Sport University, Beijing 184 To discuss and provide an overview and analysis of the representative literature of each type of research, in order to promote the theoretical research and practical exploration of China's education industry. Sporting goods refer to products purchased for participation in sports activities, including sports apparel equipment purchased for participation in sports activities and leisure activities. 1Sporting Goods Companies refer to companies or similar organizations whose main content is the production and management of sports products. 12 The sporting goods industry refers to the collection of companies that produce directly competing sporting goods. With the development of competitive sports and the rise of the national fitness campaign, all countries in the world have begun to pay attention to the research and development of sporting goods. The sporting goods industry has become an important part of the development of China's sports industry. The successful hosting of the 2008 Beijing Olympic Games and China’s joining you 10 and the upsurge of the national fitness boom have provided unprecedented opportunities and challenges for the development of the sporting goods industry in China. 14 In recent years, with the continuous development of China’s sporting goods industry, China’s sports The output value of the products accounted for approximately 0.6 of the GNP. The sales volume of domestic sporting goods has reached more than 6 billion yuan, and the average annual growth rate of the national sporting goods industry is 30. This indicates that China's sporting goods industry has embarked on a large-scale industrialization. the way. These phenomena have aroused the attention of sports theory workers, and a large number of research results have been adopted by relevant decision-making departments, and have achieved very good social and economic benefits. 1 Research Object The sports articles industry papers published in the core periodicals during the beginning of 2008 are the research objects. They are studied to find out the development trends and existing questions of the research characteristics of China's sporting goods industry in the past ten years, with a view to the future of China's sporting goods industry. The theoretical study has helped. 2 Research Methods 21 The literature and literature method refers to a large number of literature on sports brand research in China's sporting goods sporting goods industry through literature search and web search. Among them, 49 sources with substitutes during the period of 1999 to 2008 were selected as the source of information. 22 Classified Induction Based on the reading of literature, through theoretical abstraction, literature is extracted to study the characteristics of China's sports industry literature research. Then collect and analyze the different data collected to make it rise to a certain theoretical height. 23 The comparative analysis method is based on the statistical processing of evaluation indicators of the research results. A systematic analysis of the development trend and existing questions of China's sporting goods industry research. 3 Distribution of Research Fields of China's Sporting Goods Industry Literature The China's sporting goods industry literature is divided into category 1 theoretical research literature according to the research field. Mainly relying on the existing economic theory to study the sporting goods industry; 2 Influence trend research literature. Focus on joining from China, what impact sports products industry will have to carry out research; 3 status research literature. It mainly researches other types of research from the perspective of the status quo of the development of China's sporting goods industry, male, Hanzhong, Shaanxi, lecturer and postgraduate of Shanxi Normal University Sports College, mainly engaged in gymnastics teaching training and sports humanities and social science research. Xin Xintian 1979, male, Shaanxi Hanzhong, Ph.D. student of Beijing Sport University, mainly engaged in the study of sports sociology. From 1 we can see that scholars' research on China's sporting goods industry is mostly focused on status quo research, and there are relatively few researches on theoretical research on impact types. 4 Summary of Research Papers on Theory of China's Sporting Goods Industry 41 Research Papers on Marketing Sporting Goods Industry Yin Lili 51 studied the market innovation of China's sporting goods industry from the perspective of marketing, and put forward a market innovation market innovation market. The concept of the name of the people called for the study of China's supplies industry market. Among the market innovations, there are innovation-based innovative market innovations, innovative market innovations and different innovative development strategies, and an analysis of what kinds of innovative development strategies China’s sporting goods companies adopt. Wu Cheng 6 studied the formation mechanism of the brand life cycle of sports goods in China. Introducing the theory of product cycles into the growth maturity recession is applied to the exploration of the brand life cycle of sporting goods. It is concluded that the sporting goods brand also has a start-up growth, maturity, and decline cycle, and puts forward corresponding marketing decisions and propagation methods for each cycle. Finally, it puts forward the accurate positioning of the sports brand life cycle stage, marketing sensibility, and continuous innovation is the only way for the sports goods brand. This is the marketing attention point of the sports brand life cycle. Li Haotian and Wang Li have applied the theory of industrial organization to the study of the structure of the sports products industry market in China. Analyzed the concentration of industrial markets, the barriers to entry and exit in the industrial market, and the main factors affecting the structure of the sports industry in China. Based on this, the types and characteristics of the market structure of China's current sporting goods industry are drawn. Liang Qiang and Zhao Wei 81 believe that taking on and fulfilling more social responsibilities is a no-nosmie for the competitiveness of physical enterprises. To this end, the company must correctly understand and handle the relationship between the company's economic responsibility and social responsibility, establish a correct concept of corporate responsibility, and put the fulfillment of corporate social responsibility in a prominent position. In addition, Li Jianjun, Zhan Jianguo and Others also conducted a very good research on the marketing sports products industry from different angles, and we will not go into details here. Although there are certain innovations in this type of research literature, the number of research papers is small, and the research is too narrow and innovative. Throughout this study, it was found that the majority of papers were too macroscopic and poorly practical. 42 Applied Sports Products Industry Research Papers Wu Xiaoyang proposed a method for evaluating the international competitiveness of the sporting goods industry from the perspective of 10 evaluations. Qiu Xiaode 91 Products with high market share, high value, high profitability, strong export capacity, high-tech content, trademark sustainability, continuous investment, strong ability to transcend geographic and cultural boundaries, sporting goods companies have sponsored major international competitions. Such factors as the ability to analyze ten world sporting goods indicators, and finally proposed that China establish a strategy to protect the awareness of domestic sporting goods brands and implement protection. Bi Jinjie Luo Chiehing conducted research on China's sporting goods industry organization. Zheng Jianyue et al. (1) believe that the final sporting goods that have a direct bearing on sports activities, such as production and management and sports competitions, sports and fitness sports, or units that are closely linked to their complementary products, can be used to develop sports products. development of. Tang Yanping believes that the current demand for China's sports goods industry organizations is to make up for market deficiencies, that is, to achieve unconventional development for the less developed countries to give priority to expanding the scale of enterprises; to strengthen the protection of technological patents; to improve the construction of sporting goods associations. In summary, the research literature of the applied sporting goods industry has broken through the framework of the research literature of the general sporting goods industry. The research method has incorporated the content of industrial economics and scientifically analyzed the current situation of the sporting goods industry in China and obtained some valuable information. Research results. However, it is relative to those research methods in industrial economics. The current research results also! 1 relatively few, giant 1 research method is more limited. 43 Other sports products industry research scholar Yi Jiandong 12 has made outstanding achievements in this area. He used social capital theory to study the growth of China's sporting goods companies. The research found that the social network that can bring benefits to enterprises can be called corporate social capital. The social capital of enterprises can be divided into vertical and horizontal social capital and multi-directional social capital. The social capital of enterprises has a historical change in status. The characteristics of the asymmetry of the interactivity of the means, the exclusion of the knot, and the repulsive nature of the kink; the utility of the social capital varies during its growth period; the Chinese sporting-goods companies mainly rely on the vertical dependency of the departmental administrative departments and trade associations. The cross-linking of the science, education, and trade departments with the sports teams and the radiation of sports competitions acquire social capital. According to a survey of consumers’ awareness of brand awareness and preference and consumption in sportswear, Yuan Zhen found that the brand awareness of domestic sportswear is generally low; through interviews and the collection of industry information, it has been found that many Sportswear companies do not realize the importance of brand building. There is a big gap between existing sportswear brands and international famous brands. Throughout this type of research literature, it has been found that China's dissertations on the sporting goods industry are very few. The limited number of them restricts the research quality of China's sporting goods industry, and on the other hand it restricts the innovation of future research literature. In the current research literature, Yi Jiandong's research literature is the most innovative. He abandoned the general research perspective and integrated a new theory into the research, which opened up a new horizon for China's sporting goods industry research. The theoretical research literature has a relatively small proportion in the entire research literature, only 2 cats. In fact, the theoretical space for studying the sporting goods industry in China is still very large, such as industrial policy in industrial economics, industrial layout, and microeconomics of macroeconomics. The reason is mainly because most of the researchers are sports workers from various universities and colleges. Less caused. 5 Research literature on impact sporting goods industry research Xiao Xiao 4 found that after entering the WTO, China’s sporting goods companies will be able to introduce foreign investment, introduce advanced technologies and management experience, and promote the transformation of sports industry enterprises in China and adjust the production structure, which will help companies reduce costs. To improve competitiveness is conducive to opening up the international market. After analyzing the current situation of China's sporting goods industry competition, Han Peizhong believes that there are small enterprises in the sporting goods industry in China and the economic input is unknown; there are differences between regions; low levels of sporting goods fail to meet the world and its image is not in place. According to the WTO accession, we analyzed the opportunities and challenges facing our sportswear companies. Ye Jiachun et al.6 studied what kind of impact China’s sporting goods companies would have after the appreciation of the renminbi, and proposed that enterprises should adopt foreign direct investment in the face of appreciation; set up enterprise groups and take the road to brand management; improve sporting goods Technology content. Bai Zhen, Yang Li 1 Research to actively build human capital, strengthen technological innovation, improve management system, mold corporate culture, and through mergers, reorganizations, and knowledge alliances among enterprises, are the main countermeasures for China's sports equipment companies to improve their core competitiveness and resist market risks. He Bing, Zhou Liangjun, etc. 181 The internationalization of the production and management of sporting goods is an inevitable trend in the development of the industry. After joining the review, more and more world-famous branded sporting goods enter the Chinese market, making China's sporting goods industry face severe challenges. Referring to Michael Porter’s diamond theory, from the aspect of demand factors related to production factors and corporate strategy of the absurd industries and the government and opportunities in the structure of competition in the same industry, the international competitiveness of the Chinese sporting goods industry and its influencing factors were analyzed and discussed. Related countermeasures and suggestions. In addition, Zhang Jun, Hu Chunwang, and Zhang Zheng also conducted good research on the many questions in the sporting goods industry after China's accession to the WTO from different angles and proposed corresponding countermeasures. Looking at this type of research literature, after the China's participation in the evaluation of 0, the study of sports goods industry accounted for the majority, this type of research literature from the advantages and disadvantages of the two aspects of the analysis of the sporting goods industry after the experience of adding 10 after the impact. There is no comparative analysis of the status quo before and after the country's joining the evaluation organization. The perspective of the study is somewhat narrow. 6 Status Quo Sporting Goods Industry Research Literature Overview The most important feature of this type of research literature is the research format of typical current disadvantages. First of all, point out the current situation of China's sporting goods industry, then point out the drawbacks in the status quo, and finally based on the drawbacks of China's sporting goods industry to develop countermeasures. It is almost impossible for such research literature to use mature theories to analyze the problem. Therefore, its research is limited and it is difficult to make breakthroughs. In summarizing such research literature below, we will not go into detail, but we will summarize the research literature that has generationality into the hall. Scholar Bao Mingxiao 91 analyzed the current situation of the sporting goods industry from the aspects of the export situation of the sporting goods industry and the number of enterprises within the industry. The main concern is that industry management is not well established; product and market development is not enough; lack of leading companies, market concentration is low; new product research and development capabilities and intellectual property protection awareness is weak; export diversification strategy has not yet formed; go out The ability to participate in international competition is weak; the relevance to the sports service market is not high; there is a lack of high-quality talents. Yi Jiandong analyzed the status quo of the industry from two aspects: how big China's sporting goods companies can grow and how to coordinate multi-headed management of sporting goods companies. Zhan Jianguo 2 passed the actual withering of the 300 sporting goods manufacturing enterprises in China, and the storage system of China's sporting goods manufacturing enterprises 1. There are multiple forms of economic structure, the production situation is better, and the produced sports goods are moving toward Serialization and development of multiple varieties. Zheng Fang, Conghuping 221 Distribution from the Enterprise Region Enterprise Ownership Form and Scale Enterprise Scope of Operation and Product Enterprise Operational Capability Enterprise Technology Development R&D and Transformation Capability The current situation of China's sporting goods industry was analyzed. Based on this, the industry development was proposed. Strategic choice. Zhu Yunwei, Yi Kaigang 23 studies believe that from the internal factors, hindering enterprises is the lack of corporate innovation. From the perspective of external factors, obstacles to independent innovation of enterprises have also put forward corresponding countermeasures and suggestions. Xie Lina and Li Xiumei 241 researched that brand strategy is an important support for cultivating the core competitiveness of sporting goods companies. Without a brand strategy, it is difficult to form a lasting sporting goods company's core competitiveness. This article discusses the connotation and function of the brand strategy of sporting goods companies and the problems and difficulties faced in the development of branding of sporting goods companies in China. It also puts forward the establishment of the brand of sporting goods companies in China to enhance the core competitiveness of sporting goods companies and build the brand strategy of sporting goods companies. Measures and avenues. This kind of research literature has the largest proportion in the research literature of sporting goods industry. However, there are too many repetitive studies. Among them, Lin Xianpeng, Yi Jiandong, Bao Ming, Wu Chong, Zheng Fang, Zhan Jianguo, Zhu Yunwei, Xie Lina, is an innovative and definite researcher. The sporting goods industry is a large-scale industry, which contains many manufacturing companies and is more likely to produce research results than other types of research literature. In fact, the current results are contrary to expectations. The reason is that the current status research requires a large amount of data, but the sporting goods industry's own particularity leads to difficulties in obtaining the data. First, our sports theory workers have difficulty in making breakthroughs in the sporting goods industry's understanding, resulting in research overly constrained. . 7 Conclusions and Prospects In summary, China's sporting goods industry is an organization that can truly be called an industry in the sports industry. Industry development scale industry advantage is enough to make the sports industry itself so mature. The research literature in this area is generally now studying narrowly-repeated studies and more research on the low scientific research conversion rate, and the number of papers that can truly translate into productivity are even fewer. To address this phenomenon, in order to improve the research quality of China's sporting goods industry research literature and apply it to learning, the following countermeasures are proposed. 7.1 The establishment of a professional team for the research of sporting goods industry The main reason that currently restricts the research and development of the sporting goods industry in China is the lack of a professional research team. Looking at the authors of current research literature, we find that almost 999 poles are sports theorists from various universities in China. Here we must first emphasize that the sporting goods industry is a very mature industry. It is very difficult for a sports theoretician in each university to improve the quality of research because the researcher's academic background is an important reason that restricts the research from reaching a higher level. On the contrary, the establishment of a professional research team will put our vision into a new research level, from a variety of perspectives to study the sporting goods industry, and provide suggestions for the development of China's sporting goods industry. Therefore, the establishment of a professional team for the research of China's sporting goods industry is the driving force for the research and development of sporting goods in China. 7.2 Establishing a sporting goods industry management organization and conducting statistical data on specialized industries As we all know, China's sporting goods industry is in an era of long management, resulting in its management is not standardized and industrial statistics are confusing. The chaos of industrial statistics is a major bottleneck that restricts the development of research. Through the above summary, we find that most of the data cited in the research literature are obsolete for a few years. Therefore, the study cannot be conducted in depth. According to this situation, it is proposed to solve the multi-headed management of China's sporting goods industry as soon as possible. Social Capital and the Growth of Contemporary Sporting Goods Enterprises Beijing Sports Luo Chiping Zheng Zhiqiang Sports Industry Industrial Structure Analysis Yuan Xiao, Shandong Institute of Physical Education. Research on the Status Quo of and Countermeasures for the Construction of China's Sportswear Brands Shanghai Normal University Yi Jiandong Society, Capital and Contemporary Sports Goods Enterprises Growth Beijing Sports Xiaoyu. Research on the Development Countermeasure of China Sporting Goods Industry after Joining . Journal of Wuhan Institute of Physical Education, 200236512, 14 Wu Chaolin, et al. Sports industry economics. Beijing Higher Education Press, Ye Jiachun, Zhao. How Sports Enterprises Cope with the Impact of RMB Appreciation Xiao Yu. Join you and study the development countermeasures of China's sporting goods industry. Wuhan Bai Zhen, Yang Li. Research on the Strategy to Build and Promote the Core Competence of Sporting Goods Enterprise. Journal of Chengdu Sport University, 20,632,416,19 Yuli Li. Perspective of the Development of Sports Goods Industry in China from the Perspective of Market Innovation . Journal of Guangzhou Institute of Physical Education, 2,252241820 He Bing, Zhou Liangjun, et al. Theory and Empirical Study of International Competitiveness of China's Sports Goods Industry. Children Sports Science, 200727714 and Wu Cheng's Sports Brand Life Cycle and Marketing Strategy Capital Sports Studies Bao Mingxiao Accelerating the Development of China's Sporting Goods Industry Sports Scientific Research, Li Qitian, Lily Wang. Research on Structure Characteristics of China Sports Products Industry Market. The Two Key Sports in the Development of Yi Jiandong's Sports Goods Industry in China Liang Qiang, Zhao Wei. Sporting Goods Enterprises' Social Responsibility and Construction of Sustainable Competitiveness. Journal of Wuhan Institute of Physical Education, 2008, 42249, 52 Zhan Jianguo, et al. The current situation and development trend of China's sports goods production Beijing Qiu Xiaode. An Analysis of Ten Indexes of the World Sporting Goods Brands and the Countermeasures of Implementing Famous Brand Strategy in China . Chengdu Institute of Physical Education, 20,32913435. Zheng Fang, Junhu Ping. The current situation and strategy of the development of China's sporting goods industry. Journal of Chengdu Institute of Physical Education, 20002641922 Zheng Jianyue, et al. Research on the Status and Characteristics of Sporting Goods Industry Sports Culture Guide fJ, 200. Zhu Yunwei, Yi Kaigang. Research on the Independent Innovation Ability of Sporting Goods Industry . Sports Tang Yanping, et al. The Industrial Policy Choice of China Sporting Goods Industry . Sports and Keselina, Li Xiumei. On Brand Strategy of Sporting Goods Enterprises . Sports culture
mirrored clock,mirrored glass clock,mirrored clock round
Hongsing Glass Hardware Porduct Co Ltd , https://www.hongsingglass.com