HP introduces cheap printers

Hewlett-Packard Company introduced its new low-priced LaserJet 4345mfp printer, this new product fulfilled an old "cheap and best" slang.

The multifunction printing product announced by Hewlett-Packard on Tuesday is mainly aimed at customers in the enterprise who do not need service contracts and want to choose between cheap and expensive. Vyomesh Joshi, executive vice president of the imaging and printing team at Hewlett-Packard Co., said: “We found that 80% of customers who purchased printers rarely used the printer's overload features and capabilities, and the performance and reliability of the LaserJet 4345mfp printer from HP. Sex is what customers need, and their wage levels do not allow them to buy expensive printers that they don't need."

Hewlett-Packard Co. said that the new LaserJet 4345mf printer can print 45 pages per minute, comparable to the other three similar products. Although small enough to be used, this type of printer can be printed, copied, scanned and faxed on a computer. Including the package, it costs $2,599 and will be available for use on November 30.

Keith Kmetz, an analyst at IDC, a market research firm, said HP’s competitor’s printers have a price that is $1,000 higher despite similar performance. HP can offer lower-priced products. However, it does not include 11-inch to 17-inch specifications, as well as features that can beat on the device, such as punching. He said that when customers purchase printers will include a unique maintenance contract, Hewlett-Packard will provide a flexible approach - when they think Hewlett-Packard LaserJet 4345mf printer needs maintenance, repair services for them.

Kmetz said: "The goal of Hewlett-Packard's revolutionary LaserJet 4345mf printer is to gain new opportunities in the printer market. If they succeed in replacing more products, it will be a huge victory for them." Hewlett-Packard hopes to dominate the printer market. In addition to weak market expectations, multi-function devices will become the mainstream of the market in the next few years. Hewlett-Packard Co. also faces increasing competition from Dell in the printer market.

This new product holds an extremely important position in Hewlett-Packard Company, it is related to the fate of the company, because the imaging and printing team has contributed the largest share of the company's total revenue. In addition to launching the LaserJet 4345mf printer on Tuesday, Hewlett-Packard also introduced new high-end multifunction devices and new software.