“The furniture industry has shown the fastest change since the reform and opening up.†At the recent National Furniture Industry Working Conference, Chairman Zhu Changling of the China Furniture Association made this summary.
Xiaobian combed the following data, let the furniture people review the industry's rapid development in the past year.
National users pay attention to the total number of home reading: 4.29 billion
On November 29th, the home improvement industry association jointly released today's 2017 home industry big data. From the data point of view, only in today's headline platform, attention to home related information content has reached more than 4 billion. Interestingly, male users' attention to home improvement is 58%, which is much higher than 42% of female users, and among all users, people in the 24-30 age group have the highest attention to the home, with a ratio of more than 50%.
Part of the furniture factory automation level: up to 60%
In Zhejiang, Dongguan, Foshan and other places, robots have become the "key event" of local governments. The automation and intelligence of local furniture manufacturing enterprises ranks first in the country. These companies are gradually automating some processes: first, processes that are prone to volatile gases and cause occupational diseases, such as spraying, replacing human hands with robots to achieve “zero volatilization and zero pollutionâ€; second, some key positions, such as in some furniture. The factory, cutting, drilling, packaging, storage, etc., are the protagonists of the machine, the automation of the factory has reached more than 60%.
The highest sales of double 11 furniture enterprises: 600 million yuan The total turnover of double 11 residential furniture this year is about 3 billion yuan. The top three turnovers are Linshi Wood, Quanyou Home and Gujia Home, which are in line with 2016. Among them, Lin's wood industry ranked first in the fifth consecutive year, the whole network sales ranked ninth, the total turnover exceeded 600 million yuan, and the ninth place of Huari Home Tmall sales also reached 128 million yuan.
Main consumer of home consumption: 20-40 years old
A total of 51,789 questionnaires were collected and analyzed from Sina Home, Jingdong Home Furnishings and Digital 100. From the dimensions of city, age, gender, education, family income, and living area, the full picture of the 2017 Chinese household consumption group was released. The data shows that among the household consumption people, the young and middle-aged people aged 20-40 are the main force of household consumption, accounting for 79%, which is much higher than the total of other age groups. The male ratio is slightly higher than that of the other age groups. For women, the proportion of consumers with annual household incomes of 150,000 to 300,000 and below 150,000 is as high as 91%. Among them, the Nordic style is the most popular, accounting for 40%, followed by the new Chinese style.
Average monthly salary of furniture factory: over 5,000 yuan
The general shortage has become a headache for furniture companies. As the demographic dividend disappeared, the labor force in the 60s, 70s, and 80s gradually receded. The new generation of 90 laborers came, and even the monthly salary of the furniture enterprise of 5,000 yuan or more is difficult for the young general workers to take root in the factory. The past 2000 yuan-3000 The era of Yuan’s easy recruitment to the general public is gone forever.
The main business growth of the furniture industry: 11.03%
From January to October 2017, the main business of enterprises above designated size in the furniture industry increased by 11.03%, the profit increased by 11.2%, the output increased by 3.41%, the export increased by 5%, and the fixed assets increased by 19.9%.
Total exhibition area for the whole year: over 2 million square meters
The number of furniture exhibitions has increased, and the scale and quality have also been improved. The total exhibition area of ​​the year is over 2 million square meters. In 2017, many local furniture associations are planning large-scale furniture exhibitions in the first half of 2018, including Hangzhou Furniture Fair and Foshan Furniture Exhibition. The benign and orderly growth of the exhibition also promoted the rapid development of the furniture industry.
Custom furniture growth rate: more than 30%
Custom furniture maintains a high-speed growth of more than 30%. It is the only high-speed segment of the entire furniture industry. This has caused widespread concern and trials in many finished companies. Many companies have succeeded in testing water, for example, The Commonwealth, the Window of the City, Renhao, Red Apple, Dynasty, Sikexin, Baiqiang, Feimei, Pearl of the Pearl, Qumei, etc.
Amateur spoilers: more than 6 categories
Industrial integration is becoming a trend. Real estate, home improvement, home appliances, building materials, forestry industry, software Internet companies, etc. are all infiltrating into the furniture field, bringing new technologies, huge capital, innovative marketing and management, etc. The furniture industry has improved.
In the 2017 year, the furniture industry is constantly updated and constantly rising. The data contains achievements and highlights. Of course, these figures do not contain the bitterness of the lost.
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