Book prices continue to rise, and price increases contribute 53% to the book market growth
Under the influence of labor costs, rapid increase in paper prices, and high discount sales models on the Internet, book prices have continued to rise in recent years. According to the monitoring data, the average price of new books in 2012 is 52 yuan, and in 2017 it is 75.62 yuan, an increase of 3 yuan over 2016. In the first half of 2018, the average price of new books was 88.2 yuan, which was nearly 13 yuan at the level of 2017.
The rapid rise in book pricing has a certain impact on the sales of books. Statistics on the unwinding information show that the sales growth in 2017 was mainly contributed by sales. In 2017, the new book price increased by 4% year-on-year to 75.6 yuan. The poor performance of the new book in 2017 was the main reason for the price increase. The price increase contributed 47% to the sales code, while the sales contribution to the sales code reached 53%. The overall market sales code growth is mainly contributed by sales.
The contribution of the new book code has declined, and the proportion of the overall retail market has gradually declined.
In recent years, the proportion of the code book in the overall retail market has declined overall. According to the monitoring data, the proportion of the new book in the overall retail market in 2017 was 16.39%, which was only 12 percentage points lower than the 28.33% in 2011. In the first half of 2018, the proportion of the new book in the overall retail market was 9.27%, which was higher than the 7.80% in the same period of 2017, but still lower than the average level before 2017.
The overall decline in the contribution of the new book code is related to the lack of innovation in the book industry in China, the lack of growth in new book varieties, and the lack of explosions. The monitoring data shows that the number of new books has been relatively stable over the past few years, and it has declined in 2017. The number of new books in January-June 2018 was 2.2% lower than last year. It is understood that the reduction of new book varieties since 2018, in addition to the reasons for the innovation of the publisher's own topic, the pressure of inventory, the adjustment of the publishing growth strategy, etc., partly because the state's management of ISBN is more stringent.
In addition, most of the best-selling lists in the first half of 2018 were “old books†and there were no new books listed in 2018. It is understood that the proportion of new books published in 2003 into the year's bestsellers is more than half. In 2017, 5 of the best-selling TOP30 were published in the same year, 6 were published in 2016, and the rest were books published earlier. It can be seen that China's book innovation is insufficient, and it is difficult for new books to enter the bestseller list.
In recent years, the efficiency of publishing new books has also decreased. Publishing efficiency, that is, how many times a book creates a sales code is the market average. That is, the publishing efficiency is 1, indicating that the sales code that this variety can create is equivalent to the average level of the new book plus the old book in the whole market. The efficiency of publishing a normal new book is higher than that of the entire old book, so the publishing efficiency is more than one. The monitoring data shows that since 2008, the efficiency of publishing new books in China has continued to decline, and has dropped from around 1.8 to the current 1.5.
Editor in charge: Zheng
This article is posted on the website for the purpose of transmitting more information and does not imply endorsement of its views or confirmation of its description.
Article source address: http://
Suzhou Longliqi Imp.&Exp. Co.,Ltd , https://www.longliqiexp.com