The term “landlordâ€, although different in different periods and different countries, has different understandings, but possessing land, letting others cultivate, and collecting profits by themselves, is a common impression of “landlordsâ€. In the home industry, the term “landlord†is quite fashionable. It refers to home stores that have booth resources. The challenges of dealers and manufacturers to home stores are called “landlordsâ€.
The home store is the marketing channel of the brand. In this era of channel as the king, the brand is expanding from the region to the whole country through the expansion of the channel, realizing the scale of the enterprise. It stands to reason that the brand should be thankful for the “landlords†of the home store. However, the recent call for “landlords†has been buzzing. A blog popular on the Internet is based on “Who is going to save the furniture industry? A furniture person’s “blood and tears confession†before despair, with a lyrical language Directly slammed the home store "the rent is high and the "crazy" expansion, like two ropes around the neck of the manufacturer", exclaiming "the real disaster of the furniture industry is coming", the word bead, the sentence of tears For example, complaints about these “landlords†in home stores.
It seems that this dealer who claimed to have worked for furniture for ten years and eight years is not unreasonable. Upstream property regulation, consumer demand in the downstream home industry has decreased, and some companies have plummeted their orders, and they have to endure losses. So a hope arises spontaneously: store, rent down, I can save some costs, less losses; store, stop shopping, I can less money in the new store in the incubation period, support more days. But after thinking about it, I feel that this hope is too selfish. Just think about it, your business is not good, why do people do it well? Do you want to keep a few stores to live, not to expand and expand yourself?
Then there are dealers and manufacturers who dare not show their real names to jump out and yell for themselves: If you expand, expand, why should we pull us together? Which store do we want to enter, choose which store to choose, why should we choose? "Bundle" us? If you don't follow up, why should we clear the game? This is debatable: What do you mean, which store in the chain store can make money, you occupy an important position, which store needs to be cultivated, you will not follow You occupy a good position, you still don't want to clear you, let others come in, cheaper let you take it, is there such a good thing?
In fact, under the conditions of market economy, the survival of the fittest is the basic law. If you can't afford it, you can't afford it. Then you can quit. No home store like a "landlord" in the past has a group of dog legs to force you to follow! You quit, naturally there are more powerful brands to follow up, if there is no brand to follow, the store will begin to reflect, the rent reduction will reduce rent, the store will close the store, you do not need to go to the blood and tears complaints.
There are too many home brands, so that there are enough merchants in the home store; too many home stores, it is difficult for some manufacturers with insufficient strength to follow up. 2012 is destined to be a reshuffle year. A group of weak manufacturers and dealers have fallen, and a number of home stores will also close, and rent reduction will be taken for granted. The days of the manufacturers and distributors left behind will be better. Only whoever quits first can become a martyr; whoever can overcome the predicament can become a hero. Heroes have always been exchanged for blood with martyrs. The development of human society is so, and the competition in the home industry is also true. The home store is simply not the evil landlord. It is also suffering from the pain of shuffling, washing away manufacturers and dealers, or washing away the home market, but it is a commercial game.
Best Double Watch Winder,Perpetual Watch Winder,Watch Winder Safe Box,Watch Case For Automatic Watches
GUANGZHOU T.WING-PAK MFG.CO.,LTD , https://www.twing-pak.com