Home appliance packaging green channel

A variety of effects are getting better and better

In the 21st century advocating for green, environmental protection will become the most basic requirement for home appliance products based on the market. Home appliance products are just like this, and home appliance packaging is also exceptional. Green packaging is in line with the world's green consumption trend, which is conducive to breaking through the international green barriers. At the same time, it will play a positive role in reducing the rate of breakage of goods in circulation and improving the quality of packaging products. It will face good development opportunities and tremendous Market space.

The development trend of the electronics industry and its problems in packaging In recent years, the country has taken the electronic information industry as its pillar and leading industry. In 2002, China’s electronic information industry earned foreign exchange earnings of US$60 billion, and it is expected that by 2005, the export value will reach US$100 billion, which is more than doubled in 2000. The demand for its export products such as packaging boxes, cushioning liners and pallets is staggering. With the continuous development of market economy, foreign trade, and consumer awareness of environmental protection, paper trays and packaging boxes have become increasingly popular. Packaging materials and packaging products such as honeycomb paper trays, honeycomb paper boxes, and honeycomb paperboards are “awesome”. .

After China's accession to the WTO, the Chinese economy began to face the world market. The globalization of the economy brought about the internationalization of packaging. At present, the restrictions on non-tariff barriers in international trade to China's export products are very prominent. On February 13, 2004, the European Union issued the “Decree on Waste Electrical and Electronic Equipment” and the “Decree on the Prohibition of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment”, which imposes higher environmental protection requirements on the manufacture of electrical and electronic products. It will accelerate the environmental protection process of the global electronics industry. It is undoubtedly a powerful booster for China's home appliance products and packaging to enter the "green environmental protection" track. According to industry insiders, the EU's two directives will affect exports of more than 270 billion U.S. dollars in domestic enterprises, and the impact on the home appliance industry will be revolutionary. In the 21st century that advocates for green, environmental protection will become the most basic requirement for home appliances based on the market. Home appliances themselves, home appliances packaging are also exceptions. Green packaging is in line with the world's green consumption trend, which is conducive to breaking through the international green barriers. At the same time, it will play a positive role in reducing the rate of breakage of goods in circulation and improving the quality of packaging products. It will face good development opportunities and tremendous Market space.

According to statistics, China’s nearly 24 billion U.S. dollars worth of export goods each year are directly or indirectly affected by the lack of packaging requirements of foreign developed countries. The marketer, the land of the King Ge Iron Horse, knows oneself and knows oneself, and can only fight well.

At present, the main problems in China's product packaging are: (1) The physical characteristics such as strength and pressure resistance of some Chinese cartons are not up to the relevant standards, and deformation and damage often occur after long-distance transportation and handling. 2) The size design is not reasonable. China's product packaging should be designed to match the size of the European Union's trays, containers, and counters as far as possible. For example, the European standard pallet size is 1,200,800 (mm); (3) Corrugated boxes The strength of the base paper is not enough (especially after water contact), and the corresponding waterproof measures are rarely used outside the corrugated box, resulting in a poor moisture resistance of the carton.

Lightweight base paper will be popular electronic product packaging

Although the industry has not yet reached a consensus on the “lightweight base paper” standard, due to the triple considerations of quality, cost, and environmental protection, many home appliances and electronics companies in China have expressed high concern for low-weight, high-strength base papers. The huge market for low-gravity, high-strength corrugated base papers, currently Taiwan's Zheng Long, Yong Feng Yu, Indonesia's Golden Light, Hong Kong's Li Wen and Xiao Long and other companies have set off a new round of investment booms in China. Lightweight base paper is expected to become another milestone in the development of electronic information product packaging!

On the one hand, household electrical appliances have high requirements on the compressive strength of cartons, and on the other hand, the prices of the products have dropped one after another. Reducing the cost of packaging has become an important part of reducing the total cost. The use of low-weight, high-strength base paper can not only ensure the compressive strength of the carton, but also reduce the amount of raw paper, improve the rate of paper out of the unit, and reduce the cost of the carton, so it is particularly favored by home appliance business users. The practical experience of Sichuan Changhong, TCL Computers, Qingdao Hisense, Guangdong Kelon, Suzhou Samsung and other user companies showed that after applying low-weight, high-strength base papers, the five-layer boxes were changed into three-layer boxes through changes to the box design. In other ways, it can effectively reduce the packaging cost by 5% - 15%. Saving paper consumption also saves storage space. Considering that the price of paperboard paper and liner paper market is significantly higher than that of core paper and corrugated paper, the weight of paperboard and paperboard should be properly reduced, and the weight of paperboard and corrugated paper should be increased to reduce the cost of paperboard and improve the resistance of paperboard. Degree of performance indicators such as the purpose. For the carton enterprises that make home appliance packaging, to minimize the weight of the original paper on the basis of guaranteeing the quality of the carton, it can not only win the user's order but also reduce the product cost.

Fine corrugated packaging has many advantages

In the United States, the demand for microscopic corrugated packaging for digital and small home appliances is growing at a rate of 2% per year. In Europe, microwax packaging usage is estimated to account for 12% of total packaging in Europe. According to statistics, the current market output of micro-corrugated corrugated board accounts for 8% of the total corrugated board production, and it is expected to continue to grow in the next five years, and the growth rate will be about 20% per year. In terms of type, it is developing toward G楞 and NN. In China, small digital home appliances such as BenQ, Motorola, Haier, Philips, and Sony are all using tiny corrugated packaging.

Due to the advantages of high compressive strength and exquisite printing, the fine corrugated packaging has been recognized by users. At present, there are many domestic enterprises that use E 楞. For example, large companies such as Siemens have already proposed the use of smaller flutes such as G楞.

1. Micro-tank packaging saves 20% of the cost: compared with solid cardboard, low-weight, high-strength micro-corrugated cardboard boxes have better cost-effectiveness, thus making the packaging cost more economical and reasonable. Under the same conditions of use, the fine corrugated packaging has a low weight and meets the current trend of “lightweight” packaging.

2. Compressive and breaking resistance is even more prominent: while reducing costs, micro-corrugated packaging also ensures superior performance in all other aspects of the carton. Compared to large-bore packages such as B-bottles, fine corrugated packages have a lower cassette height, a higher number of turns per unit area, a higher density of stencils, and a firmer structure, so when using the same base paper and the same pressure, it Advantages such as bearing strength and cushioning ability against parallel pressure are even more obvious. For example, the rupture strength of the E box can reach 11kg/cm2. In the selection of base paper, gray-white board paper with good rigidity and bursting resistance was used as the paperboard of the micro-corrugated box. The 350-gram base paper made the protection performance of the carton more prominent and effectively ensured the transportation. The quality of the product in the process.

3. Ink and UV varnish ensure exquisite printing: Fine corrugated packaging has better pressurization, so it has strong color performance, coupled with the high stability of gray Whiteboard paper, which can ensure good printing Adaptability. With four or five color printing, the pattern is exquisite, bright color, and has a strong visual effect. In order to ensure the printing quality, generally choose the water-based ink with good abrasion resistance and apply UV varnish to protect printing.

According to relevant information, the branded air conditioners of Kelong, Changhong, Haier, Hisense, Aucma, Gree, Midea and other well-known domestic and foreign companies have gradually replaced honeycomb paperboard materials since the second half of the previous year. EPS foamed plastic liners and wooden pallets, with the international market. The use of honeycomb paperboard materials not only reduces the packaging cost (the cost of packaging of each cabinet air conditioner is reduced by about 15-20 RMB), but also eliminates “white pollution” and opens up an unobstructed “green channel” for the export of foreign trade enterprises' products. ".

Study new packaging designs to reduce costs

"Since the ancient Huashan Road," is it possible to control the cost of the carton only to control the cost of the raw paper? The answer is no. In the face of the rise in raw paper prices, controlling raw paper costs is only one solution, not the only solution. To provide customers with more design services, scientific and rational design of packaging, by changing the box design, on the one hand to attract more users, on the other hand reduce the cost of the carton.

Through the redesign of packaging and the research and development of new materials, Skyworth Group has adopted self-developed packaging methods combining corrugated paperboard and honeycomb paperboard to reduce its own packaging costs by 20%. TCL has begun to improve the design of carton boxes, and the cost has been reduced by about 10% after improvements have been made to the type of paper, grammage, box and liner materials. Shenzhen Huali Packaging developed new packaging designs to effectively reduce product costs. After helping TCL improve the design of cartons, it successfully reduced the amount of raw materials used, and at the same time meeting the price reduction requirements of customers, it also guaranteed the profits of enterprises. Improvements are still ongoing.

The cooperation with TCL enabled them to taste the "sweet spot" of packaging design and saw the "bright line" in the fierce price competition. To this end, they are also preparing to spend a few million dollars to establish a new design and development center and reduce costs by continuously developing new packaging designs.

Other measures to improve technical quality:

1. The internal and external sales can be combined with convenient open-type packaging to optimize the structural design and cost design of the carton. The ratio of base paper and core paper can be reasonably selected, which is in line with the development trend of international packaging.

2. The strength of the carton is the life of the carton. The corrugating roller is the heart of the corrugator. The paste and latex are the “bloods” of the corrugating machine. Therefore, the use of cobalt-based tungsten carbide coated corrugated bars and paste automatic control system can reduce waste paperboard, reduce product defect rate, control process quality, improve speed, prevent paperboard deformation bending, reduce starch content, improve the use of Paper rate, reduce the corrugation rate, thereby reducing the cost of the carton.

3. Strengthen the packing function of the carton, take the good waterproof effect, the anti-crack effect, the adhesive effect of the paperboard, the corrugated paper-pulling line as the measure to improve the efficiency of the corrugator and the quality of the paperboard.

4. Due to the dampness of the carton during handling, the compressive strength of the carton is reduced. For domestic carton enterprises, it is very important to solve the problem of moisture-proof of cartons. The countermeasures are: use high-performance paper base paper; coat the surface of paperboard with a waterproof coating that does not affect the product - composite microporous wax; coat the surface of the carton with plastic or film.


Reprinted from: China Packaging News

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