[Ke Yin Network () News] Fun packaging mainly from the consumer's thoughts and emotions, in the shape and decoration design through the fun form design, that is, using metaphor, anthropomorphism, exaggeration and other techniques and elaborate ideas to increase the packaging taste Sex, affinity and sense of humor stimulate the consumer's desire to purchase and achieve the best sales results while evoking the emotional resonance of consumers.
Excellent fun form design needs to consider various factors and use the appropriate design method to give the product packaging more interesting structure, more visual effects, more interesting disassembly process, more vivid interaction effect. More wonderful versatility, etc., to design a package that is both practical and appealing to consumers. Below, the author introduces several common fun packaging design methods for everyone to share.
Figurative bionic design
The creatures in nature provide valuable materials for the structural design of the package. The bionic, visual and natural form has become a common method in packaging structure design, which not only makes the packaging have natural harmony, vividness and fun, but also gives consumers a feeling of ease.
In terms of form, the interesting expression of the bionic packaging design in the form of figuration is the strongest. It can be seen that the packaging design that realistically imitates the natural objects in the appearance and visually presents its morphological features is most easily accepted and loved by the public. In terms of structure, it is usually designed to fully imitate the whole or part of the structural characteristics of the organism, creating a packaging design that is refreshing to the consumer. Moreover, the figurative bionic design has certain certainty and transparency, which makes the connotation of packaging more easily interpreted by consumers. For example, the package shown in Figure 1 is designed to have a different shape of fruity beverage packaging into a corresponding sliced ​​fruit shape, so that consumers can immediately feel the taste of the beverage, while enhancing the product and consumer's intimacy, colorful Brilliant color design is also more attractive to consumers.
Figure 1 Fruity beverage packaging
Visual graphic decoration
Graphics in packaging design have two main functions - communication and impression, that is, using the intuitiveness, effectiveness, vividness and rich expressiveness of graphics in the direction of visual communication, conveying product information to consumers, while relying on graphics The visual appeal makes the consumer's psychology react or resonate, and then guides the purchase behavior. The visual graphic decoration of the packaging not only enhances the visual beauty and fun of the packaging, but also echoes the emotions of the consumers, so that the packaging has a sense of intimacy and trust.
Graphics have rich connotation and design conception. Different styles of composition can be used to display different visual effects. The visual image and design connotation of graphics can be enriched by anthropomorphic methods, which can not only express human feelings, humor, but also freely lyrical. Figure 2 shows the happy children's meal package specially designed for children by McDonald's. The designer adds graphic elements such as eyes and mouth to the packaging, injecting vitality into the packaging through anthropomorphic design techniques to infect the happiness of children. .
Figure 2 McDonald's children's meal packaging
In addition, you can use exaggerated techniques to exaggerate or shrink the visual image, not only to express rich fantasy space, but also to create extraordinary visual impact. The foreign toast bread packaging design shown in Figure 3, the designer designed the whole bag into a cartoon fish shape, the front and back sides of the bag are the cartoon fish's upper and lower jaws, after loading the bread, the whole package will present a cartoon The scene of the fish's big mouth biting the bread is very cute and cute. Consumers will naturally smile when they first see it, so that they can achieve the purpose of erotic design, so that consumers can feel the fun of packaging in the process of opening the packaging.
In order to make fun packaging get better results, attract more consumers and stimulate their desire to buy, designers should compare and analyze each design element in depth and consciously change the shape of the graphic to make it and its features. The perfect blend to create the ideal form of beauty and taste.
Figure 3 toast bread packaging
Structural decoration
The novel and unique structural shape is also an important expression in the design of interesting packaging. Only by paying attention to the novel and unique shape and the varied decoration can the appeal and charm of the style be highlighted, and the artistic personality and distinctive beauty of the packaging will be highlighted.
The unique packaging structure can quickly attract consumers' attention and get further attention. Figure 4 shows the design of the creative packaging box for Red Antler bread and biscuits in the United States. The structure of the box takes into account the characteristics of biscuits and bread, and effectively highlights the brand features. More importantly, it is very suitable for seasonal sales and trade. The show has earned a loyal follow-up between teenagers and adults.
Figure 4 Bread and biscuit creative box
Serialized packaging design
The serial design is a more effective means of expression in the fun packaging design. The designer can adopt a common feature to unify the packaging design of different products or the same product, and at the same time give each package different characteristics and personality. Thereby making the packaging more abundant and changeable. By incorporating novel and unique ideas into the unification, the packaging has a strong interest, which not only enables consumers to generate emotional resonance and association, but also triggers consumers' desire to purchase.
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