The future development direction of the newspaper printing industry is high-precision printing

<p> With the rise of new media such as the Internet and mobile phones, traditional newspaper media face unprecedented challenges. Fundamentally speaking, the media crisis of traditional newspapers is mainly due to the loss of readers and the shrinking of the advertising market, and it must be mentioned that the low print quality is one of the reasons for the crisis.

To march towards higher precision and higher quality, high-precision newspapers should become the development direction of newspapers. In terms of color quality, registration quality, and tone reproduction quality, newspapers have come to a breakthrough.

In terms of color quality, the same newspaper is printed in different factories, and the color changes greatly; after complaints from advertisers about quality accidents, the printing operator is careful, the color is actively pursued, and the quality has also improved significantly, which shows the color quality of the newspaper There is room for further improvement.

Because the newspaper gamut space is small, the tolerance for color deviation during the printing process is smaller, and higher requirements are placed on the accuracy of the operation. Newspaper printing needs more careful and meticulous adjustment of colors to improve color accuracy.

For the realization of high-precision newspaper printing, readers and reporters have seen that in the competition with electronic media such as the Internet and television, newspapers have no advantage in terms of timeliness. In the future, the newspaper printing industry must shift from simply requiring printing time to printing Both quality and timeliness are equal, changing the issue of excessive sacrifice of quality due to timeliness.

In addition to the improvement of quality standards in traditional printing technology, the application of new technologies to fundamentally improve the printing quality is also the main direction that should be considered. For example, waterless offset printing has been applied to newspaper printing abroad, which will make newspaper printing quality fundamental. Improved; hybrid screening technology has been launched, and some newspapers' experimental proofs are quite good, the tone range is wider, and the number of screening lines has also been improved.

The newspaper industry is faced with multiple pressures from competition between the media and readers' needs. How to break through the current newspaper industry dilemma has become the primary proposition that determines the future destiny of the newspaper industry. Despite the acceleration of the advancement to the Internet, the printed version will still be the main medium for newspaper publishing now and in the foreseeable future, and the newspaper printing industry must make a difference.

According to the analysis report of "Foresight and Investment Strategic Planning Analysis of Chinese Book, Newspaper, and Journal Printing Industry in 2014-2018" released by the Foresight Industry Research Institute: newspaper media should further strengthen quality control with the development of equipment, process technology and paper conditions Standards, strengthen management, reduce costs, continuously improve the quality of newspaper printing, and realize the transformation of newspaper printing to high-precision printing.

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