Sustainable Development of Green Coatings (2)

Resist the impact of green trade barriers and promote the export of products.
With the increasing awareness of environmental protection in the world, new opportunities and challenges have been raised for international trade. Various governments have adopted various trade restrictions in order to achieve environmental protection goals and to encourage exports, limit imports, and increase international trade surpluses. Such as: the collection of environmental import surcharges, environmental fees, the implementation of international environmental standards and so on. This has a profound effect on the export of foreign currency in China's products. Therefore, "green trade barriers" have become an obstacle that is hard to get rid of in China's trade sector. Therefore, our coatings companies must produce more “green environmental protection coatings”, pegged to international standards, closely follow the trend of the world, develop more and more extensive green markets for China’s foreign trade exports, implement “green marketing”, and strive to overcome Obstacles to the protection of green trade, for more foreign exchange.
It is worth noting that the production of green paint products has brought great profits to many companies, especially some large companies with advanced paint production technology and abundant funds, and have taken the lead in this regard. Producing green paints requires companies to invest in technology and equipment, which is a significant cost for any company. Therefore, in a certain sense, fierce market competition has intentionally or unintentionally used green technology to eliminate some backward and outdated small enterprises and small enterprises that are still under construction. This is the law of the market economy and the sustainable development of enterprises. Required courses.
The production of green paint Although people's call for green paint has become increasingly high, companies are increasingly aware of the need to take the initiative to actively adapt to this trend. However, how to act, or how to meet the requirements of environmental protection without increasing excessively high investment, and guaranteeing the profitability and sound development of the enterprise are still worth studying.
Production route: Since the green paint in the true sense refers to the entire process of manufacturing, use, and disposal, and is coordinated with the ecological environment, the design of green paint cannot be limited to the “end-of-pipekeeping” type of narrow-minded environmental protection. It is not only simple to control the VOC of the paint to test whether the product is green and simple, but implements the environmental protection idea throughout the product life cycle to minimize the total life cycle cost. Therefore, the production of green paint should adopt clean production processes, the use of recyclable packaging, and green marketing.
(1) Cleaner production. Cleaner production refers to the continuous use of comprehensive prevention strategies for processes and products to reduce their risks to the human body and the environment. Research shows that the cost of solving pollution problems with clean production technology is 25-50% less than that of end-processing technologies. In March 1999, Premier Zhu Rongji explicitly proposed to encourage clean production for the first time in the government work report, and to promote clean production as an important policy of the Chinese government. The technical means of clean production include alternative technologies for the use of toxic and hazardous materials; energy-saving technologies; recycling or reuse of materials; advanced catalysis and separation technologies.
(2) Recyclable packaging. Choose packaging materials that can be reused or easily disassembled.
(3) Green marketing. The introduction of scientific marketing methods combines the economic, environmental, and social benefits of the company, expands marketing concepts, and guides civilized consumption.
Guarantee measures: In addition to the above processes and technologies, the production of green environmental protection coatings is closely related to the company's business management, government policies and regulations, product innovation, education and training, and public participation and supervision. Because the company's business management is the embodiment of the production of green environmental protection coatings, the government’s policies and regulations are the means of production of green environmental protection coatings, and product innovation is a powerful driving force for the production of green environmental protection coatings. Education, training and public participation are the production of green environmental protection. Coating protection. Therefore, to ensure that companies have the motivation and ability to peacefully sell green paint products, they also require governments, industry associations, companies themselves, the public and other parties to take corresponding measures, such as:
(1) Macroeconomically, the state must improve various rules and regulations, use economic means to limit the production of contaminated products, and encourage the development of green environmental protection coating products.
(2) Establish a good information transmission mechanism to promote coordination and competition among enterprises. It is possible to solve the problem of information shortage in the process of R&D of green products through the development of technology consulting agencies and service agencies. At the same time, from a game theory point of view, establishing a coordinated competitive order among enterprises, cooperation in competition, and competition in cooperation can avoid the occurrence of low-level duplication and waste of resources on the premise that current green products and technologies are not yet perfect. To achieve a win-win situation between enterprises.
(3) Implement environmental labels, publish authoritative certification bodies, and guide consumers to purchase “green paint products”. The environmental label indicates to the consumer the identification of the behavior of the sign product and the non-mark product through the use of logo graphics, instruction labels, etc., and the role of the sign product in environmental protection; the authoritative certification body announces that it is to eliminate counterfeit “green paint products” at the source. Famous products that jeopardize consumers circulate in the market.
(4) Increase scientific and technological innovation, and strive to develop green paint products and green technologies. At present, there are so many polluting products in the market that are produced and applied. The main reason is that our technological level is limited. Developing "green paint products" will lead to a substantial increase in costs. Therefore, we must vigorously improve the level of scientific and technological innovation. .
The sustainable development of architectural coatings is an integral part of the comprehensive implementation of sustainable development strategies and is the development direction of architectural coatings. It is of great significance to correctly understand the relationship and mutual promotion mechanism between green environmental protection coatings and sustainable development, and to improve the production level of coatings in our country and the quality of life of people.

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