See packaging design through commercial art (in)

The logo has a strong personality. It can be roughly classified into the following categories:

1, geographical signs. Large national emblems, provincial emblems, city emblems, small school badges, and class emblems belong to this category. Because of its distinctive regional characteristics, it is called a regional sign.

2, institutional signs. Some large and medium-sized organizations at home and abroad often use fixed marks as their identification image according to their own needs and characteristics. From the content to the form, we must reflect the characteristics, scope of the service, the service target and the scale of the organization.

3, conference sign. Some conferences or conferences organize the logo graphics used in conjunction with the nature, characteristics, and scale of the conference. By time can be divided into two kinds of relatively long-term and short-term use. The former generally does not change during a relatively long historical period and becomes a symbol of the times of a certain conference or conference organization. As for the conference signs used in a short period of time, once the conference activities are over, the sign has completed its historical mission and can only be left in people's memory as a graphical impression and historical review.

4, professional logo. The logo is a graphic symbol of various professional institutions, with a strong professional characteristics. Organizations such as publishing, aeronautics, railways, customs, hospitals, etc., although their logos differ in terms of conception and expression, the professional characteristics of the identification concept are more consistent.

5, safety signs. To clearly protect the safety of people, animals, animals, and the environment, we use noticeable graphics on specific occasions, tools, utensils, or packages to attract people's attention.

6, traffic signs. Identification graphics designed for the convenient operation of various vehicles and pedestrians, and set in necessary locations to ensure traffic operation and personal safety. Such marks have strict international identity in their design.

7, signs of public welfare activities. Extensive and rich public welfare activities have made this type of logo a variety of colorful and colorful designs. It has become a popular or non-popular identification symbol.

8, in some public places, such as stations, docks, airports, shops and other places, often see some simple and clear graphic symbols, it provides a full range of services for people's daily lives, in a maze-like environment for you Guided navigation, it is also known as the memory symbol. 9, business and product signs. This type of sign is a large family, also known as a trademark. The main difference between it and other signs is its commercialization characteristics and profitability. It has a long history, a wide range of uses, complete functions, detailed topics, various forms, and rapid evolution. It is, to a considerable extent, sustaining the survival of the enterprise and the development of the enterprise; it is a symbol of the quality of the goods and guarantees the reputation of the goods; it is the communication of production, supply, and sales. The sales channels are smooth without delay; it is the expansion of the scale and scope of commodity economic activities. The so-called brand name effect and popularity that entrepreneurs are pursuing are, in fact, a symbolic image with high-quality products. Once registered, it becomes the enterprise’s “intangible assets” and the main objective of legal protection. .

Second, packaging and decoration design

1, the concept of packaging and decorating

Packaging refers to the protection of products for easy handling and storage. The use of appropriate materials and containers protects the product from external environmental influences.

Packaging and decorating refers to the decorative design of the appearance of containers and packaging materials of goods so that they can look beautiful and can accurately convey product information and maintain the value of products. It can promote the sale of goods and distinguish the grade of goods.

2. Art features

The packaging and decorating design has its unique artistic expression. The packaging and decorating design is the first function. The purpose of the designing works is to take others' needs as the first. The function of packaging and decorating is to protect goods, facilitate handling and storage, facilitate display sales, and accurately convey product information. Therefore, in the process of conception, it is not only necessary to impose a subjective aesthetic on design, but also to understand the personality of the product, conduct market research, and To understand the function of packaging, packaging design is to combine art and practicality.

3, the classification of packaging and decoration

Understand the classification of packaging and decoration is to be able to more accurately locate the packaging and decoration design, because each type of packaging has its own features and characteristics.

There are generally the following categories of packaging:

(1) Morphological classification can be divided into three types: packaging, inner packaging and outer packaging.

(2) The use of material classification can be divided into paper packaging, carton packaging, wooden packaging, ceramic packaging, glass packaging, plastic film packaging, bag packaging, metal packaging and other natural material packaging, using a variety of materials for packaging There are advantages and disadvantages.

(3) If differentiated from the design point of view, it can be roughly divided into: industrial packaging and commercial packaging.
The characteristics of the product itself are different, and the use and design of the packaging material are different.

(to be continued)