Recommendation: Prepare for investigation before entering the smart home industry

Perhaps because of the recent surge in the smart home industry, there has been a lot of newcomers in the industry, all kinds of dreams, all kinds of dreams. In general, they are either lovers or gold diggers, but the business scope of the final venture is mainly These three categories: providing products (vendors), providing services (integrators), providing platforms (operators). Let's take a look at the survey preparations to be done before entering the line from these three perspectives:

1. Vendor: Product positioning is very important

First of all, the most important thing is to recognize the reality at home and abroad. After all, it is necessary to make brand products, and the investment must be very high. Therefore, it is necessary to understand the maturity of the technology and the status of the target market, and then combine their own advantages and disadvantages to make a SWOT analysis. Position your product from a reliable target customer base, for example, from the current situation: 1. If you want to be effective immediately, you must first have a reliable business channel or even what we call a customer who can pay immediately; 2 If you want to make a popular product, then from the maturity of the current technology and the status of interconnection, there is still an unknown journey to go, are you ready to embark on this road?

The author is also delighted to see these two types of manufacturers who feel good in direction: 1. Start with a point, that is, start from a small place, first release a smart socket, then release an infrared transponder, and then make a product, put a piece Small things are done well, and then continue to expand, and expand their product categories, a bit like Apple's mobile phone, I will release one at a time, and then go on; 2, to popularize the return, how to say this? Popularization means low price and high performance, Just a bunch of hardware is very difficult to achieve great value. Perhaps more important to users is the service value behind the hardware, then I will reduce the price of the hardware or even free, which is like the free mode often mentioned in the Internet era. Just like a mobile phone to charge a mobile phone, the support behind it must be a big dream, then what is the dream?

2. Integrator: First, find out where the customer is.

The integrators mainly serve the end customers. Many people just start to feel that they are all looking at their customers. Even people say how smart homes are. Many things are: listening to the confused, full of eyes Respectful feelings; the self-hypnosis of the speaker, intoxicated into the fog. Don't be fooled by your own goodness. It is very important to find the customer positioning. In the current situation, the high-end market has gradually matured. As long as you can provide excellent service, you can find it through various effective ways. To a certain market opportunity. In a word, after all, you are using your own skills to mix and eat, looking for customers to pay for your service must be placed first.

3. Operator: Establish a platform to carry value

Beginning in the early years, several major telecom and mobile operators in China have entered the business model of smart homes, and foreign countries have mature models, but they are implemented to find an important business entry point. Since the development of smart home, the concept has changed a lot. If it is just staying in the automation control, it may not have much substantive value to the end consumers. The smart home industry in the Internet of Things era must strive to explore more business models. Just like the various delusions and practices in the early days of the Internet, perhaps the next great application is born here. It is foreseeable that the service that meets the needs of different consumers in the cloud will be the real value that the operating platform has to offer.

The above is only a rough and general description of some of the investigation preparations that need to be done in different business areas. Many details need to be combined with the current status of the investigation to be creatively applied. Our technology industry is in an era of rapid change. Fortunately, Our country has caught up with the trend of the world in the Internet of Things and looks forward to various creations and innovative applications.