It has been decades since the birth of the world ’s first non-linear editing system. The domestic non-linear editing system has also been in development for nearly 20 years from R & D, development to maturity and popularization. Many domestic brands, such as Bei, Super Speed, and New Auto, currently have a 90% share of the domestic market with their non-linear editing systems.
Dayang, Super Speed, Sobey, New Auto are major domestic non-editing system brands
In this turbulent video revolution, video editing from pure AV editing to today's IT editing, from analog editing to today's digital editing, from standard definition editing to today's high-definition editing, non-linear editing system stations of major domestic brands At a relatively high-end starting point, the situation of dominance of foreign non-linear editing systems in China is ended in one fell swoop. The domestic non-linear editing system has won unanimous praise from domestic users for its more suitable usage habits, simpler operation, richer subtitle editing (foreign products do not handle Chinese character subtitles well), and better experience .
As the first brand camp of domestic video nonlinear editing system, Dayang and Sobey, both companies have survived for more than 20 years, and the background of their fortunes started with captioning machines. The CEOs of the two companies are both surnamed Yao, both of which are two-character names. I do n’t know if the outsiders think the two companies are brother companies. A company has never been a brother.
As a non-linear editing brand in the first camp, Dayang and Sobe had a short honeymoon period. Around 2004, as the industry leader, Zhongke Dayang Company proposed a 60 million yuan merger invitation to Sobe. Sobey company readily accepted; if it can succeed in the merger and acquisition, Dayang will be a well-deserved industry leader, and thus formed a unique situation in the industry. However, the strong intervention of Sony Corporation, with the temptation of 18 million US dollars, made this beautiful thing into a bubble! Sobei has since belonged to the Sony Group, becoming a veritable Japanese company. This merger and acquisition also triggered a long-term confrontation between China Science and Technology Ocean Co., Ltd. and Chengdu Sobe Company.
The unsuccessful mergers and acquisitions have made Oceania establish a more powerful opponent, which has made Oceania companies swallow. The competition between the two companies in the high-end market has become more intense. The starting products of the two companies are only aimed at high-end users (CCTV, Provincial Satellite TV), and the high price makes ordinary sellers sigh!
As the first non-editing brand camp, whether it is Ocean or Sobey's non-editing products, in order to protect their own interests, they have adopted a closed development framework. There are few secondary development interfaces outside the system, and the formats are mutually exclusive. Incompatibility, repulsion to the outside world, and indifference to low- and mid-end customers have greatly stimulated consumers' nerves.
The second camp of non-edited brands is represented by Super Speed ​​and New Auto.
Extreme Speed ​​Non-linear Editing System is one of the non-editing brands that has emerged in recent years. It focuses on broadcast-grade non-editing solutions for industry users. Compared with Ocean and Sobe, the price is much lower. of. Extreme Speed ​​Non-Linear Editing focuses on easy operation, simplification of complex functions, and rapid editing. It has quickly occupied a large market in the non-TV station user group.
The speed non-editing system can only be ranked in the second camp of domestic non-editing brands.
The birth of the new Auto can be traced back to the Ocean Company. The CEO of the Ocean Company sometimes self-deprecated that the Ocean Company is the Huangpu Military Academy in the video industry. It has trained more than ten corporate executives, and the New Auto is one of them.
New Auto also started with a caption machine but developed in the real estate industry. The Silicon Valley Building in Zhongguancun is its industry. The name of the new Aote company's non-editing system is weird. It used to be called artifact non-editing, and later there were Kanas non-editing, Venus non-editing, and Himalayan non-editing. characteristic. In recent years, New Auto has focused on the broadcasting and production of sports events. It is more professional in this area, but it is also limited to this. It is difficult for other industries to see the figure of New Auto. The emergence of this situation is due to the lack of product positioning of the new Aote non-edited products. It is in a cracked state and there is little innovation in technology. In recent years, the new Aote has been seeking the injection and listing of venture capital, but it has not been successful. .
The third camp of non-editing systems is some systems assembled by some distributors themselves.
Some of the systems assembled by the dealers are basically using some foreign pirated or some genuine software, such as EDIUS, which is finished in China (basically only the homepage is finished). These systems are characterized by low prices, complex brands, and instability. Some individual users or studios use more, so I wo n’t repeat them here.
At present, the domestic mainstream non-linear editing system is mainly concentrated in the three brands of Ocean, Extreme Speed, and Sobe.Among them, Ocean and Sobe are mainly committed to high-end radio and television users (CCTV, Provincial and Taiwan), while Extreme Speed ​​Non-linear Editing The system has a different approach, focusing on non-broadcast and television users, such as education, government, enterprises, and media organizations.
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