Analysis of the packaging of beverages in 2010

When the weather was hot, the drinks war in the supermarket immediately started. However, the meticulous consumers found that many beverages recently listed have changed into new clothes. The most obvious change is that many drinks have a slimmer “body” and “wear” clothes have become thinner.

Drink "clothes" also take a "slim line"

“Wong Lo Kat is not always a very hard canned iron. How can it become thinner now? Before you have to flatten the cans, you feel very strenuous. Now a little harder, there is a depression in the cans.” Yesterday, Miss Shen went to the public When a supermarket in the urban area purchased beverages, it was discovered that the recently listed Wang Laoji had undergone significant changes.

It was certainly more than one Miss Shen who discovered the change in Wang Laoji's tank. A few days ago, Aunt Zhao of the Yan'an Road in the downtown area sold a number of empty drink bottles at home and found the same amount. Now the hawkers who recycle the waste products have given them a lot less money than before. The peddlers made a remark to Dr. Zhao. Suddenly realized. It turns out that the current beverage bottle is lighter than before, and the price is naturally low.

In the urban area, a business unit Mr. Xin has discovered since the beginning of the year that many bottled water bottles have not been so “strengthened” before they were changed to new packaging. "Exaggerated, it's not much thicker than paper."

"Body" slim "weight" also shrank

Careful consumers have found that many beverage brands have changed their packaging capacity. In addition, the 550-ml and 500-ml packaging, which were relatively common on the market, are almost extinct. Most beverages are Below 500 ml.

"The original 600 ml, now only 500 ml, a full 100 ml less." Yesterday, in a large supermarket in the urban east of the city, Ms. Liu found in the selection of drinks, put in a new package of farmer orchards, although the retail price is not How much change, but "body" becomes slim, "weight" is also small.

"Slimming" is not a kind of farmer orchard. Yesterday, the reporter found that many beverages were “losing weight” after visiting the beverage areas of supermarkets such as Carrefour, Tesco, Food & Beverage, supply and marketing, and China Resources Vanguard. For example, a tea beverage launched by Nestle Corporation has reduced its capacity by 20 ml after changing clothes, unified a company’s juice, and changed its capacity from 500 ml to 450 ml after the replacement. A carbonated drink of Coca-Cola Company has a net content. From 600 ml to 500 ml.

Self-digestion after rising costs

"Beverages are thin, capacity is reduced, and prices haven't changed. This is a disguised price increase." Many people sighed after learning about the recent changes in beverage packaging.

Of course, in the eyes of some people in the industry, the adjustments made by beverage manufacturers for beverage packaging, such as the thinning of bottle bodies from plastic bottles and increasing the texture of bottles, are actually self-digestion after rising costs, which is to ensure the profitability of beverages. Marketing initiatives.

“A lot of beverages are changing because they conceal an important price change, that is, the prices of bulk commodities such as iron ore and international crude oil rose significantly compared with the same period of last year, which promoted the rise in the prices of beverage packaging, such as steel and plastics, and beverages. The packaging material accounts for a certain proportion of the total cost of beverage production. In order to reduce production costs and ensure certain profits, the manufacturer thinks of dressing up,” said an industry source.

A supermarket staff member said that for the consumers, the change is far less than the adjustment of the price of the market. Because many consumers are more sensitive to the price of beverages, even if they increase the price by one or two cents, they will affect the consumers' buying mood. However, if only the packaging materials change, the capacity will shrink slightly, and most consumers will not be very sensitive.